Post on 12-Jul-2020
Australia’s leading independent retirement website
Media Kit
2016
YourLifeChoices Media Kit July 2016
The multi-platform and hyper social brand for over 50s
YourLifeChoices Media Kit July 2016
Advertisers achieve high levels of success on YourLifeChoices
We have found the level of engagement
we receive from interested YourLifeChoices members is high, conversion rates are
very reliable and higher than many other similar channels we have tried.
Fiona Corsie, Digital Marketing
Manager, APT
YourLifeChoices has been a long standing and
successful partner for Apia for over 7 years which is testament to the passion
and values they hold for the mature market in Australia. Whether it be
digital acquisition, eDM campaigns or content integration, YourLifeChoices
have been the benchmark that we compare performance against. Personally, it’s one of our favourite
partners due to the value and quality insights Kaye shares with our business
and we look forward to working on future projects together.
Travis Hughes, Brand Manager Apia
YourLifeChoices provided us with excellent
service and return on investment for our Save Retirement Brand
campaign. Response to brief was spot on and team were very
knowledgeable within the retirement category which is a true reflection of
the campaign results. Thank you.
Helen Hassiotis, Associate Digital Director,
Mindshare
YourLifeChoices Media Kit July 2016
With over 5.7 million over 55s in Australia, expected to grow to over 9 million by 2050, there is a changing base of people who are facing a retirement like no other.
This new waves of 50+ers are likely to be working longer, paying off a mortgage, have more disposable income, technically savvy and are actively seeking information to help them plan and manages their finances in their later years.
YourLifeChoices: the trusted destination for all retirement needs
Who are our readers?
Our members also love to travel
YourLifeChoices Media Kit July 2016
Our loyal readers use us to seek the answers they need
Source: GA July 2016
“YourLifeChoices has been an enormous help to myself and my husband, great
informative site to visit”
“Great site to see what is
affecting all Aussies and allows you to have your say.”
“Thanks for the daily free newsletters,
they’re great!”
145,000 MeMbers
270,744 Monthly UniqUe Visitors
1.46 miLLion Monthly Pis
77% of traffic = retUrn MeMbers
15.2% year-on-year MeMbershiP Growth
YourLifeChoices Media Kit July 2016
Readers are smart, savvy and hungry for information
Source: YLC Insights Survey 2016
87% aGed between 50 - 75
35% workinG fUll or Part-tiMe
71%PlanninG to traVel in next 12 Months
57% feMale
YourLifeChoices Media Kit July 2016
Are boomers an essential target for your business?They should be
Source: YLC Insights Survey 2016
• 95% go online every day• 71% shop online
• This 25% of the population holds 57% of the net worth
• Lack of money in retirement
• Health• Pensions• The government
• Financial services• Glasses• Property
The largest cohort online
Concerns
5.7 million Australians
over 55
Looking to purchase
YourLifeChoices Media Kit July 2016
SMS
@
We embrace social media as a channel to connect
31,932 likes
1,879 followers
145,000 eMail sUbscribers oPen rate 44.8% aVeraGe
YourLifeChoices Media Kit July 2016
Take control of your own retirement though smart planning. YourLifeChoices provides the essential advice and tools to ensure you get the retirement you deserve.
Ensure you get the most out of your retirement years taking the best possible care of yourself. Keep up to date with the latest in health trends and news.
All you need to know about saving, investing, accessing, budgeting and spending so you can take control of your own financial destiny.
Advice, reviews and inspiration from the best destinations in Australia and overseas. Practical tips on essential topics that’ll make travel a breeze.
Our trusted editorial appeals across these verticals
Retirement Health Money Travel
YourLifeChoices Media Kit July 2016
You can reach our audience through multiple channels
High-impact display sponsorship
Solus emails and newsletters
Native advertising solutions
YourLifeChoices Media Kit July 2016
InDIA TouRISM
AuDIo CLInIC
DoRo
SLATeR & GoRDon
nT TouRISM
MALAYSIA
AvIS
eMIRATeS
SA TouRISM
TRAfALGAR
MSC CRuISeS
CARnIvAL AuSTRALIA
eTIhAD
SToCKLAnD
unIWoRLD
GReAT SouTheRn RAIL
CoMMonWeALTh BAnK
oPTuS
TeLSTRA
vIKInG RIveR CRuISeS
DISneY
SCenIC TouRS
TouRISM IReLAnD
APT
hoLLAnD AMeRICA
APIA
hAWAII TouRISM
CRoWne PLAzA
RoYAL CARIBBeAn
ThAI AIRWAYS
Brands that have enjoyed successful campaigns on YourLifeChoices
YourLifeChoices Media Kit July 2016
Contact us now… we’d love to work with you!
We have extensive advertising solutions that will meet your requirements.
Contact us and we’d be happy to talk about how we can work together.
advertising@yourlifechoices.com.au03 9885 4935www.yourlifechoices.com.au
YourLifeChoices Media Kit July 2016