Media fragmentation –and the future of PR

Fragmenting media – and the future of PRStephen Waddington @wadds

CIPR North-East – 15 October 2010

Media fragmentation –and the future of PR

Fragmenting media

Print is in decline

1

Broadcast is booming

2

Radio renaissance

3

Local media as community

4

The end of the news cycle

5

User generated (news) content

Photo: Haiti Beverly & Pack (Flickr)

6

Google

7

News goes social

8

Open source journalism

9

Your network as an editor

10

Media fragmentation –and the future of PR

Future of PR

Content: story telling

1

Branded media

2

“Authentic campaigning”

Photo: www.alastaircampbell.org

3

Planning

4

Speed

5

Real time monitoring

6

Measurement

7

Integration

8

Creating value

9

Practitioners as communicators

10

Thank-you. Questions?