Media minutes for the Canadian Dental Association

Wednesday, August 18, 2010

Opening remarks CDA Public Affairs

Wednesday, August 18, 2010

Introduction to the media landscape in Canada

Wednesday, August 18, 2010

Where it all started

Wednesday, August 18, 2010

Print

Wednesday, August 18, 2010

Radio

Wednesday, August 18, 2010

Wednesday, August 18, 2010

Wednesday, August 18, 2010

Wednesday, August 18, 2010

Wednesday, August 18, 2010

Newsrooms are busy, short staffed places

Wednesday, August 18, 2010

Media terms to know

An interview

For Background

Phoner

Double Ender

Bait & Switch

Presser

Embargoed

Off the Record

On Background

On Deep Background

Tick-tock

Dial-a-quote

Wind her up

Scrum

Door Stop

Wednesday, August 18, 2010

Working with the Association and Media

Wednesday, August 18, 2010

Media is inherently risky

Wednesday, August 18, 2010

Remember you are part of a team

Wednesday, August 18, 2010

Key to success

Wednesday, August 18, 2010

Tips & Tricks on interviews

Wednesday, August 18, 2010

Use the phone

Wednesday, August 18, 2010

Stop speaking, they will

Wednesday, August 18, 2010

New media in a changing media landscape

Wednesday, August 18, 2010

Wednesday, August 18, 2010

Wednesday, August 18, 2010

Wednesday, August 18, 2010

This is not social media.

Wednesday, August 18, 2010

This is social media.

Wednesday, August 18, 2010

worldwide R E A C H in an instant

Wednesday, August 18, 2010

Anywhere your audience gathers

Wednesday, August 18, 2010