Post on 10-Jul-2015
Data
Vendor Placement Sum of Vendor Impressions
Vendor Finance C Level 632,411
Finance News 781,604
Finance Personal Finance 590,824
Finance Quote Home Page 726,856
Finance Quote Results 140,309
News Business 782,261
News Business Front Page 693,153
News C Level 1,673,905
RON C Level 914,793
RON Finance 747,829
RON Tech Software Business Productivity 286,531
Vendor Total 7,970,476
Grand Total 7,970,476
Vendor 1 Behavior Targeting vs. Registration Targeting
Sum of Click-throughs Sum of Unique Click Throughs Sum of Total CTR Sum of Unique CTR
179 170 0.03% 0.03%
733 704 0.09% 0.09%
592 567 0.10% 0.10%
462 422 0.06% 0.06%
79 76 0.06% 0.05%
503 492 0.06% 0.06%
206 185 0.03% 0.03%
472 461 0.03% 0.03%
368 345 0.04% 0.04%
688 640 0.09% 0.09%
160 146 0.06% 0.05%
4,442 4,208 0.06% 0.05%
4,442 4,208 0.06% 0.05%
Vendor 1 Behavior Targeting vs. Registration Targeting
Sum of Total Conversions (P&S) CVR Sum of Total Primary Conversions
22 12.29% 21
113 15.42% 80
105 17.74% 74
102 22.08% 75
35 44.30% 27
151 30.02% 104
37 17.96% 27
145 30.72% 98
60 16.30% 50
95 13.81% 75
19 11.88% 12
884 19.90% 643
884 19.90% 643
Sum of Total Secondary Conversions Sum of Total Tertiary Actions Sum of Carousel Actions
1 11 44
33 68 1,062
31 43 1,186
27 71 888
8 100 192
47 56 740
10 60 336
47 48 622
10 16 283
20 23 917
7 2 112
241 498 6,382
241 498 6,382
Sum of Site Engagements Sum of Other Pages Sum of Total Downloads Sum of Total Audio
23 101 22 0
120 281 93 14
97 195 80 8
97 146 85 4
35 264 35 0
143 396 127 10
44 196 24 3
152 314 130 9
68 105 67 0
81 56 67 8
19 39 14 5
879 2,093 744 61
879 2,093 744 61
Sum of Other video Sum of Total RSS/Pod Sum of Home
0 1 10
0 13 54
0 9 33
0 8 63
0 0 100
0 6 49
0 17 43
2 11 26
0 1 16
0 6 16
0 0 2
2 72 412
2 72 412
590,824
140,309
286,531
- 200,000
Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home Page
Finance Quote Results
News Business
News Business Front Page
News C Level
RON C Level
RON Finance
RON Tech Software Business Productivity
Client Name: Company.com
Report Start Date: January 17th
Report End Date: June 17th
179
170
733
704
592
567
462
422
0% 10% 20% 30% 40% 50% 60% 70% 80%
Sum of Click-throughs
Sum of Unique Click Throughs
Finance C Level Finance News Finance Personal Finance
Finance Quote Home Page Finance Quote Results
23
120
97 97
35
-
20
40
60
80
100
120
140
Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home
Page
Finance Quote Results
Sum of Site Engagements
44 192
Vendor Placement Sum of Vendor Impressions
Vendor Finance C Level 632,411
Finance News 781,604
Finance Personal Finance 590,824
Finance Quote Home Page 726,856
Finance Quote Results 140,309
News Business 782,261
News Business Front Page 693,153
News C Level 1,673,905
RON C Level 914,793
RON Finance 747,829
RON Tech Software Business Productivity 286,531
Grand Total 7,970,476
1,062
1,186
888 Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home Page
Finance Quote Results
- - 1
14
-
13
8
-
9
4
-
8
Sum of Total Audio Sum of Other video Sum of Total RSS/Pod Sum of Home
Finance C Level Finance News Finance Personal Finance Finance Quote Home Page
632,411
781,604
590,824
726,856
782,261
693,153
1,673,905
914,793
747,829
200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000
Impression Level
462
422
79
76
80% 90% 100%
Finance Personal Finance
0% 20% 40% 60% 80% 100%
Sum of Total Primary Conversions
Sum of Total Secondary Conversions
Sum of Total Tertiary Actions
21
1
11
80
33
68
74
31
43
75
27
71
27
8
100
Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home Page
Finance Quote Results
Sum of Site Engagements
Finance Quote Results 35
Sum of Click-throughs Sum of Unique Click Throughs Sum of Total CTR Sum of Unique CTR
179 170 0 0
733 704 0 0
592 567 0 0
462 422 0 0
79 76 0 0
503 492 0 0
206 185 0 0
472 461 0 0
368 345 0 0
688 640 0 0
160 146 0 0
4,442 4,208 0 0
Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home Page
Finance Quote Results
- 10 20 30 40 50 60 70 80
Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home Page
22
10
54
33
63
Sum of Home
Finance Quote Home Page
Finance C LevelFinance News Finance Personal Finance
Finance Quote Home Page Finance Quote
Results
101 281
195 146 264
1,800,000
Finance C Level
Finance News
Finance Personal Finance
Finance Quote Home Page
Finance Quote Results
85
Sum of Total Conversions (P&S) CVR Sum of Total Primary Conversions
22 0 21
113 0 80
105 0 74
102 0 75
35 0 27
151 0 104
37 0 27
145 0 98
60 0 50
95 0 75
19 0 12
884 0 643
80 90 100
93
80
85
Sum of Total Secondary Conversions Sum of Total Tertiary Actions Sum of Carousel Actions
1 11 44
33 68 1,062
31 43 1,186
27 71 888
8 100 192
47 56 740
10 60 336
47 48 622
10 16 283
20 23 917
7 2 112
241 498 6,382
Sum of Site Engagements Sum of Other Pages Sum of Total Downloads Sum of Total Audio
23 101 22 -
120 281 93 14
97 195 80 8
97 146 85 4
35 264 35 -
143 396 127 10
44 196 24 3
152 314 130 9
68 105 67 -
81 56 67 8
19 39 14 5
879 2,093 744 61
Sum of Other video Sum of Total RSS/Pod Sum of Home
- 1 10
- 13 54
- 9 33
- 8 63
- - 100
- 6 49
- 17 43
2 11 26
- 1 16
- 6 16
- - 2
2 72 412