Media Communications with Partners

A Case Study ECHO/GAAKenya, September 2009

Kajiado

Three (Easy) Steps

• Planning

• Production

• Distribution

Planning

• Who do we want to communicate with?

• What is key message(s)?

• How do we communicate?

• What are resources available?

Production 1

• YouTube generation… • TV & internet need to work for both: =so we want shorter films …..• Journalistic stories

Production 2

• 3 x short films: 2-45-3.15 mins

• 3 trailers

• B-roll

• Agency packages

Distribution

• Internet: proliferation of websites

• Social Networking: eg Facebook

• Agencies: APTN, Reuters

• TV stations

GAA Distribution: what did we do?

•Reuters Africa Daily•Reuters Africa Journal

GAA Distribution cont’d

• International Nairobi-based media

• Local TV stations

• Internet : YouTube

GAA Distribution cont’d

A24Media

How can we collaborate?

As a partner you can:

• Have a new story idea

• Find an expereinced contractor

• Research good interviewees/filming locations

• Make contact with your national media

How can we collaborate (cont’d)?

ECHO can offer:• Editorial and technical

guidance/advice

• Distribution advice

• Expert interviews

• New ideas…what next?