Measuring the Validity of Breakfast Cereal Advertisements

Omar AlsaidiEnglish 102i

Chelsea RedekerApril 21st, 2011

Methods

• Fact Checking• Student Interviews

Cereal Claim Validity

Frosted Mini Wheats Increases Attentiveness

Misleading

Rice Krispies Boosts Immunity False

Cheerios Lowers Cholesterol Misleading

Fact Checking Results

Frosted Mini Wheats

Rice Krispies Cheerios0

1

2

3

ValidityNo Validity

Discussion

• Relevance• Areas for Improvement• Further Uses

Thank You!