Measuring In-Person Recruitment Effectiveness with Social Media

Kareem Rahaman - @dynamykSamantha Read - @prettygoodread

Ryerson University – Undergraduate Admissions

This is Ryerson

ROI + Justifying investment

What We Used To Do

Ryerson Recruitment

Tagging

Logistics

• Over 10,000 tweets covered• Over 1700 tagged• Over 300 with multiple

touchpoints• 78% of those with multiple

touchpoints accepted• 41% with one touchpoint

acceptedResults

Challenges

Next Steps

Thank You!