Measurefest - Leveraging Your Competitors CRO Efforts

Post on 08-May-2015

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Transcript of Measurefest - Leveraging Your Competitors CRO Efforts

Leveraging Your Competitors CRO Efforts

Yousaf Sekander @ysekand

A/B & Multivariate testing can be fun & fruitful

..but testing requires a lot of work & resources

Your competitors might have done the hard work already

Monitor your competitor’s tests

Identify their “Winners” & learn from their efforts

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Manual monitoring requires time & effort…..and it can be a pain in…

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