Bertie

Bosrédon*

Bertie Bosrédon* @cafedumonde http://bertie.fr . b@bertie.fr */bow-ray-dom/

CharityComms!18 July 2013!

Measuring engagement on

social media!

*

About me!

n  BHF!

n  Breast Cancer Care!

n  Freelance!

n  Amnesty International, Scope, Samaritans, Christian Aid, International Tibet Network, CharityComms!

n  Podcast, teaching…!

* It was easier before…!

CMS  

CRM  Donors  |  Events  |  Members  

Stakeholders  |  etc.          

Media  Poli;cal  contacts  

Campaigning  tool  

Campaign  emails  Pe//ons  

MPs  

Off-­‐line  capture  

DM  agency  

Email    Service    Provider  

Retail  

Research  

HR  Volun-­‐teers  

Finance  

Text  dona/on  

Dona/ons  RG  Dona/ons  SG  Events  …  

Charity  digital  landscape  

Social  Media  Monitoring  Broadcas/ng  

Survey  

It’s complicated…

Intranet  

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Owned media!Website!Email newsletter!Third party!Mobile !

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Bought media!Search!Banners!Cold list!Affiliate!

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Earned media!Online PR!Social Media!

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Some stats!

Source: http://www.fanalyzer.co.uk

35-65+ 37.1%

Every month, in the UK 184 million hours watching YouTube, average session 20 minutes!

2nd biggest search engine

Source:http://www.newmediatrendwatch.com!

Source: http://www.guardian.co.uk/technology/2012/may/15/twitter-uk-users-10m

Twitter has over !200 million users!UK 26 million!80% mobile access !

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100 million users!UK 11 million !

Source: http://www.experian.com

Pinterest is the fastest growing social media site 2028% increase registrations

11 million users!

been there done that

3.5 million users!

*

After 3 weeks! 2,324 videos/hour!

* How do you choose?!

Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media

Guidelines!Training!Objectives!…!

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Listen!Engage!Measure!

* How to…!

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Tools!Sprout Social!Hootsuite!Radian 6!Hubspot!SocialBro!FollowerWonk!…!

£26! £39! £65!

£26! £39! £65!£6!

£0!

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Listening!

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Engaging!

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Measuring!

Social media planner!

Social media planner!

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Digital Charity Benchmark!39 charities!

Metrics!Rule !!

Measurable!Comparable!Meaningful!!

!!

* Example of metrics!

n  Social Media Number of followers on main Twitter account !

n  Number of fans on main Facebook !

n  Percentage of traffic from social media !

n  Percentage of traffic from Facebook !

n  Percentage of traffic from Twitter !

!

n  Number of new followers !

n  Number of information questions to Twitter account!

n  Number of information questions to Facebook page !

n  Number of information questions to!

n  Number of offline acquisitions with social media source !

* Join the club?!

n Action for Blind People!n Actionaid!n Arthritis Research UK!n BHF!n Blind Veterans!n Centre Point!n Children's Society!n Dogs Trust!n Girlguiding UK!n Guide Dogs!n Macmillan!n Marie Curie!

n Mencap !n National Autistic Society!n NSPCC !n Oxfam!n Plan UK!n Practical Action!n Royal Marsden!n Scout Association !n Shelter!n Sightsavers!n Teach First!n WSPA!n WWF !

n Action For Children!n Asthma UK!n Barnardos!n Diabetes UK!n Each !n Mind!n Prostate Cancer UK!n RNIB!n RSPCA !n Samaritans!n Save The Children!n Scope!n Vinspired !n Youth Music !

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Any questions?!!b@bertie.fr!@cafedumonde!