Post on 15-Dec-2015
MDM Presentation Copyright © 2010 Page : 1
Jozie Siebel User Group
Master Data Management
06 September 2010
Agenda
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• Show some slides about MDM• Talk about MDM• Answer some questions around MDM
• Quick Test about MDM
Why use technology
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Enterprise Information Technology can broadly be categorized as:
EnforceProcess
MeasureInformation
Efficient Effective
Data BIMDM
“The digital record is growing at a compound annual growth rate of 60%.” October, 2008 the Economist Intelligence Unit Survey
EDG
EDM Tools
Incr
ease
The reality of IT
MDM Presentation Copyright © 2010 Page : 4
Many Databases =Many Applications +
• Core business data is distributed across the infrastructure – complicates customer care
• Substantial process inefficiencies due to complex data access
• Misrepresentation and unreliable accuracy of and enterprise data
• Billing centric – customer facing apps must get customer data directly from billing
• Significant IT integration and maintenance costs
• Lack of scalability and flexibility• Inability to quickly get new services to
market
Many Problems !!!!
Billing 1..n
Marketing
Sales
Support/Service
Contracts
Order Management
Financials
Legacy Systems
What is Master Data?
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Transaction Audit Data
Transaction Activity Data
Enterprise Structure Data
Transaction Structure Data
Reference Data
MetadataIncreasing:• Per Value Data Quality Importance• Semantic Content
Increasing:• Volume of Data• Population Later in Time• Shorter Life Span
Master Data = Reference Data (Code Tables, Taxonomies) + Transaction Structure Data (Product, Customer) + Enterprise Structure Data (CoA, Org. Structure)
Most RelevantTo Technology
Most RelevantTo Business
Most RelevantTo Outside
World
Most RelevantTo Design
PostFinance in Switzeland
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Truck Ltd.: Client
Truck Ltd.John Parkerauthorizedsignatory
Account 30-224488-2
John Parker: Client
John Parkerowner
Mary Parkerauthorizedsignatory
Account 40-777222-1
The married couple John and Mary Parker have got a partner account. Peter Parker is the authorized signatory for this account.
In addition, John Parker has got an account of his own. Mary Parker is the authorized signatory for her husband‘s account.
Truck Ltd. is a supplier to PostFinance. John Parker works for Truck Ltd. and is the authorized signatory for the business account.
Married couple Parker: Client
Mary Parkerowner
Peter Parkerauthorizedsignatory
Account 60-666333-1
John Parkerowner
Product Centric to Customer Centric
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Married couple Parker
client of PF
authorizedsignatory
client of PF
authorizedsignatory
associate
associate
Supplier to PF
authorizedsignatory
Truck Ltd.:Client
Account 30-224488-2
John Parker: Client
Account 40-777222-1
Married couple Parker: Client
owner
John Parker
authorizedsignatory
Mary Parker
authorizedsignatoriy
John ParkerTruck Ltd.
owner
John Parker
owner
Mary ParkerPeter Parker
Account 60-666333-1
authorizedsignatory
Identifying Duplicates
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John Parker
Erika Parker
John Parker
Erika Parker
Peter Parker
Married couple Parker
client of PF
authorizedsignatory
client of PF
authorizedsignatory
associate
associate
Truck Ltd.
John Parker
Supplier to PF
authorizedsignatory
Without data deduplication, John Parker is stored three times in the system.
Account 30-224488-2
Account 40-777222-1
Account 60-666333-1
Unified view of the Master Data
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John Parker
Mary Parker
John Parker
Mary Parker
Peter Parker
Truck Ltd.
John Parker
Married couple Parker
client of PF
authorizedsignatory
Supplier to PF
client of PF
authorizedsignatory
authorizedsignatory
associate
associate
“75% of leading companies are incapable of creating this unified view of the customer.” - Gartner
Account 30-224488-2
Account 40-777222-1
Account 60-666333-1
Master Data Management definition
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CUSTOMER to ACTIVITY Relationship
PRODUCT to LOCATIONRelationship
CU
ST
OM
ER
to
PR
OD
UC
TR
ela
tion
ship
AC
TIV
ITY
to L
OC
AT
ION
Rel
atio
nsh
ip
Single view ofCUSTOMER
Single view ofPRODUCT
Single view of ACTIVITY
Single view ofLOCATION
Activity ProductLocation
Customer
ActivityLocation
ProductLocation Activity ProductCustomer
Customer
“The authoritative, reliable foundation for data used across many
applications & constituencies with the goal to provide a single
view of the truth no matter where it lies.”
The underlying data is key!!
London Borough of Brent
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Key Issues• Behind every council is a separate
government IT system and business Process
• Same customer information has to be potentially submitted 9 times
• Unfair expectation on resident that they should know whatour Departments are and what they do
Some Stats about Brent• 270,000 population and rising• Most diverse racial make-up in the country• A youthful population profile• Areas of great deprivation and social exclusion (53rd most deprived LA)• Wembley and the new National Stadium
£55M (R612M) Central Government State Benefits Paid to…
Dead People
Source: Hansard Feb 2007
The human factor
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Miss Lucinda Orr,Northants
ID Data:
“Miss Or”
“Miss Oar”
“Miss Ore”
“Miss Ow”
“Miss Hoare”
“Miss Awe” “Miss Whore”
ActualRecorded Data:
? ? ?
‘Trusted’ System of
Record?
Varney Report HighlightedCentral Government…
A family who had 44 contacts with Central Government over the death of a relative
which lasted 180 days
So how did they fix it?
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• Back office involved from day 1, before IT tender• Business driven model of what data goes where and into the
citizen hub• It’s an Information Management project NOT an IT project• Core cross council team of sensible souls who became the “data
stewards”• Newly created Senior Mgt Business Board (non IT) owns and
manages the citizen hub• Council Job Descriptions to include data quality and information
governance as core skills
Data Governance?
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Data governance encompasses the people, processes and technology that are required to create a consistent enterprise view of a company's data.
Companies are embracing data governance as a way to bring order to the chaos of their IT infrastructures. By concentrating on the health of the data, companies address the lifeblood of their enterprises, helping create better data to support better business initiatives.
PeopleProcessTechnology
Conceptual View of an MDM implementation
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CRM
ERPBilling
Custom
Legacy
SOA
EDM
Data Firewall
EDW
MDM BI
Enterprise Data Management Tools
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• Data management platform of integrated tools and shared metadata
• Automate steps and “accelerate” the implementation and enforcement of full end-to-end EDG
Business Glossary
Data Modelling
Tool
Metadata Relationship
Tool
Data Quality Profiling Tool
Data Cleansing
Tool
Data Integration
Tool
Metadata
Enterprise Data Management Platform
Data is the foundation of MDM
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• Single most underestimated and undervalued part of most organization• MDM without understanding the context of data leads to DQ problems• Bad DQ does not mean bad IT
Thank You
The End
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