The

Presentation Session

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Md. Tariqul IslamID. No. :20133103

Batch: 7th Program: EMBA

Jahangirnagar University

Marketing Communication Mix of

Topic

Area Covered

What is marketing communication & communication mix

Several tools of marketing communication mix

Overview of Clemon

Clemon’s Using tools to communicate targeted customer

Marketing Communication

• How can we communicate with actual customer and prospect

Objectives of marketing communication

• To communicate targeted customer within least time

• To earn customer attention• To convert prospect into actual customer• To retain existing customer for long term

Marketing Communication Mix

Clemon

CLEMON- renowned clear drink Brand of Bangladesh.

Owned by Akij Food & Beverage Ltd. (Unit of Akij group)

Distinguished as the clear lemon drink in the country.

Launch October 2007

Targeted customer

Students of school, college and university and other young generation

Almost 8 tools are used

1. Advertising 2. Sales Promotion 3. Events and Experiences4. Public relations and publicity5. Interactive marketing6. Word of mouth7. Direct marketing8. Personal selling

Clemon's using marketing communication tools

Advertising

Advertising (cont..)

Press Media: Dailies, weeklies, magazines (English and Bengali). like, Prothom-alo, Daily Star, Anondo-alo etc. Exampl

e

Internet:1. Facebook fan page, 2. bdnews24. 3. banglanews 24,4. websites adds

Advertising(Cont.)

Sales Promotion

Short term incentives

Encourage retailers and customers Aim is to increase sales

Sales Promotion(cont..)

Shelf Display allowance Sales target Participates countrywide various Trade fair Distribute free clemon among school students

Example

Events and Experiences

It’s a very important tool to reach our Target customer easily.

Targeted customer feels for our products for long time because of real life experience.

Organize different events and activations over the year.

Events and experiences (cont..)

Separate clemon sports department for Targeted customer

Clemon Indoor Uni CricketExample

Clemon Mega Beach & Cycling Carnival

Clemon Learn Surfacing

sponsorship of cricket academy

Clemon Moments of Freshness (online activation)

Other Events

Clemon T20 cricket

Clemon City curnival

Clemon live concert

Public relations and publicity

Maintaining a profitable relationship with the stakeholders.We do it by mentioned tools.

Advertising in Company magazine Jointly arranges event and activation Charitable donation

Interacting Marketing

Promote product by increasing social awareness CSR Campaign (during Eid-ul-Azha)

Word of mouth

To create buzz via different innovation like Indoor Cricket, Facebook campaign: be the lucky liker, moments of freshness With this tools one customer passes our information to others

Uses Website and FB fan page to communicate directly

Personal Marketing

Example

Personal selling

Giving Sample Hotline phone number for taking order in party season (winter Picnic, various party) Provide home delivery

01755512545

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