McDonald’s Inc.The Flip Side

Fast Facts

Fast Facts

• 31,000 restaurants worldwide• 62 million customers daily• 1.5 million employees worldwide• Nearly 1 in 8 U.S. workers has been

employed by McDonald’s at some time• Single largest purchaser of beef, pork,

apples and potatoes in the U.S.A.• Buys 3% of Australia’s national beef

production

Fast Facts

• McDonald’s Inc. does not operate any other brands

• Globally, 85% of restaurants are franchises

Company History

1940

1955

• Video: McDonald’s History [link]

1971

•McDonald’s arrives in Australia•First store is in Sydney suburb of Yagoona

Recent FortunesSince ‘Super Size Me’ (2004)

Charlie Bell

•Global CEO 2004-2005•Started working at McDonald’s Kingsford as a teenager•Pioneered the McCafe here in 1993•Dumped the Super Size option•Introduced fresh choices menu

Responses to Criticism

• 2007 McDonald’s is first buyer to pay higher price to Florida tomato pickers

• 2007 McDonald’s UK switches to fair trade coffee and organic milk

• 2008 McDonald’s USA/Canada switches to trans fat free cooking oil

• 2009 McDonald’s Australia reduces energy consumption by 8%

• 2010 McDonald’s runs 80% fewer toy advertisements than they did in 2001

Postscript

“No two countries that both have a McDonald’s have fought a war against each other since each got its McDonald’s”

- Thomas Friedman