Is McDonalds worth a meal?

Kareem, Roll No 15

Maninder Singh, Roll No 16

Index

• Objective • Introduction• Data analysis & Interpretation (Slides 5-16)• Conclusion • Executive Summary• Questionnaire

Objective

• Are the customers happy with McDonalds food and service?

• Do they feel comfortable at McDonalds?• What customers think of the prices of the various

items? • How is ambience at McDonalds?• How much a customer roughly spends?• Is it family, friends or both oriented?

McDonalds

• McDonalds is one of the largest restaurant chains in the world with about 30,000 restaurants in 121 countries. McDonalds was founded in 1948 in USA.

• McDonalds have three clear and equally important business goals: satisfied employees, more satisfied guests and better economy. To achieve the goal of satisfied employees McDonald's have conducted thorough employee surveys. As an example from these surveys, criticism towards the old work clothes led to a work group of employees from a number of restaurants being appointed. Their task was to develop the new work clothes. As a result of this, the special attire for the supervisors was discarded and replaced with the new attire worn by all employees.

Analysis & Interpretation of data (Questionnaire)

• Analysis has been done for each of the questions asked in the questionnaire.

• Questionnaire have been prepared with keeping in mind the objective of the research.

• Let us go through the analysis in next few slides. Questions which were asked in the questionnaire have been listed in each of the slides.

85%

15%

Q. Have you been to Mc-

Donalds?

YesNo

• 85% of the respondents have visited McDonalds, which means that people are aware of this food chain.

• McDonalds should now use a strategy and offers to retain the available customers.

• Marketing should be done regularly, so that market share and awareness should increase. They can also capture the remaining 15% of the customers.

Interpretation of the result

Respondents

11%

30%

48%

11%

Q. How often do you visit McDonalds?

Everyday

Weekly once or twice

Monthly once or twice

Occa-sionally

• After review of the response, it is found that more variety in food items should be provided.

• This will help the customers for more choice.

• Then the customer visit at McDonalds daily will increase. Which will help the sales.

Q. Did you like the service at McDonalds?

Did you like the service at McDonalds

0%

20%

40%

60%

80%

100%

12%

23%

42%

23%

ExcellentGoodSatisfactoryPoorVery Poor

Interpretation:• The chart shows that

maximum percentage of the respondents feel the service is good.

• McDonalds service needs to be improved to shift from good to excellent. This will also help to satisfy the remaining respondents.

Respondents

Q. What do you think about the food at McDonalds?

What do you think about the

food at Mc-Donald’s?

0%

20%

40%

60%

80%

100%

18%

12%

52%

18%

ExcellentGoodSatisfactoryPoorVery Poor

Interpretation:• 52% of the respondents

say the food is quite good.

• The food quality and variety needs to be improved. This will satisfy all the customers.

Respondents

Q. How did you find the prices of food served?

How did you find the prices

of food served?

0%

20%

40%

60%

80%

12%

0%

88%

Too HighToo LowPerfect

Interpretation:• Pricing strategy of

McDonalds seems to be good.

• 12% of the respondents say prices are too high, therefore, management should also review prices for all of their food items and make decision in providing a perfect price, to satisfy the customers.

Respondents

Q. In a month, how much would you roughly spend there?

In a month, how much would you

roughly spend there?

0%

40%

80%

76%

12%

12%

1500 & above

1000-1500

500-1000

0-500

Interpretation:• 76% of the respondents

say spending would be between 0-500, this can be increased by providing various flavors and variety in the food.

• More advertisements help in increase the spending capacity of the customers as their visit to this food outlet will increase.

Respondents

Q. How many food items you liked?

52%

24%

24%

How many food items you liked?

1 to 5

5 to 10

Love most of the items

I hate all the items

Interpretation:• More than half of the

respondents feel that they like around 5 food items which is very less.

• McDonalds should provide variety and various flavor of food items.

Respondents

Q. What do you think about the ambience?

18%

52%

18%

12%

What do you think about the ambience?

Excellent

Good

Satisfactory

Poor

Very Poor

Interpretation:• Most of the respondents

are satisfied with the ambience at McDonalds.

• 12% of the respondents say ambience needs to be improved as it is poor. McDonalds can consider this and make any changes.

Q. Do you feel McDonalds is a place to party in cheaper way?

Do you feel Mc-Donalds is a place

to party in cheaper way?

0

4

8

12

16

100%

YesLinear (Yes)Linear (Yes)No

• 100% of the respondents feel it’s a much cheaper place and worth to party at McDonalds.

Q. Is it perfect place for family and friends?

Is it perfect place for family and friends?

0

2

4

6

8

10

12

14

16

82%

18%

YesNo

• We see that McDonalds has not only captured the youth segment of the population, but it has also concentrated on families by providing offers for kids.

• McDonalds should provide more offers for families. It can also improve on the services to retain their customers.

• With this they can concentrate on 18% of the respondents.

No. of Respondents

Q. Is this place hygienic?

Is this place hygienic?

02468

1012141618

100% YesNo

• McDonalds is a place for hygienic food.

• 100% respondents have felt neat and clean environment is available at McDonalds.

No. of Respondents

Conclusion• Pricing strategy at McDonalds is good.• Hygiene is quite well maintained.• A variety and different flavors in food items needs to be

looked upon.• McDonalds service needs to be improved to shift from

good to excellent service. This will also help to retain customers and capture remaining market.

Executive Summary

Our title “Is McDonalds worth a meal?” was initiated with an objective to find whether the customer was given preference by providing variety, proper pricing, good ambience.

By this research, we have found that: Pricing strategy at McDonalds is good. Hygiene is quite well maintained. A variety in food items needs to be looked upon. McDonalds service needs to be improved to shift towards

excellent service. This will also help to retain customers and capture remaining market.

Questionnaire

• Our research involved 11 set of questions, which was designed to ask people regarding their experience at McDonalds.

• Questions were focusing on pricing strategy, ambience, variety of food items, etc.

Any Questions

Thank You