“One world, One Burger”- McDonald’s

Made By: Neha SharmaRoll No: M10700034

WELCOME TO THE WORLD OF McDonald’s

FOUNDERS OF MCDONALDSFOUNDERS –RICHARD AND MAURICE MACDONALDS.Headquaters-Oak Brook, Iliona us.

MCDonald’s IntroductionMcDonald’s is the global fast food giant.Founded in 15 may 1940 in CALIFORNIA .Forty eight years down the line, they are the world’s largest food-service chain with more than 30,000 restaurants in 100 countries, serving 46 million customers ever day.

Contd.

McDonald’s in India developed a range of 100%

pure Veg food, along with Non-Veg range.

Competitors was more.

McDonald’s efforts were

aimed purely at driving traffic in.

McDonald’s introduced

home delivery system in stipulated areas.

Also introduced samples with the core products.

HISTORY OF MCDONALDS 1940   Restaurant opened by brothers Richard and

Maurice McDonald. 1948 Introduction of the "Speedee Service

System" Original mascot of McDonald's was a man with

a chef's hat on top of a hamburger shaped head whose name was "Speedee."

HISTORY OF MCDONALDS1967

Ronald McDonald replaced "Speedee.”

1961 McDonald's first filed for a U.S.

trademark on the name McDonald's with the description "Drive-In Restaurant Services

HISTORY OF MCDONALDS1961

 On September 13, the company filed a logo trademark on an overlapping, double arched "M" symbol.

1962  The overlapping double arched "M" symbol

logo was temporarily disfavored. The famous double arched "M" symbol in use today did not appear until November 18, 1968, when the company filed a U.S. trademark.

HISTORY OF MCDONALDS1955

Opening of a franchised restaurant by Ray Kroc, the ninth McDonald's restaurant overall in Des Plaines, Illinois.

1965 Kroc purchased the McDonald brothers'

equity in the company and led its worldwide expansion.

HISTORY OF MCDONALDS1966

McDonalds entered INDIA.

HISTORY OF MCDONALDS LOGO

1967“ McDonalds began

using a mascot known as Ronald McDonald.”

HISTORY OF MCDONALDS LOGOMcDonalds used double arch logo. This logo is a yellow M on a red background. This logo began its life in 1968, and since then has become a way that you can obviously spot any McDonalds.

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McDonald's Logos

I'm Lovin' It - 3D logo McDonald's

Road SignMcDonald's Drive-Thru Logo

McDonald's Logo In Europe.McDonald's makes its logo more 'green' in Europe

To promote “ECO-FRIENDLY” environment.

PRODUCTS

BYE BYE SEE U AT McDonald’S

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