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JBS/KW/09-4321

Master of Business Administration (M.B.A)

(Third Semester)Examination

(New Course)

Paper-I

APPLIED OPRATIONS RESEARCHTime: Three Hours] [Max.Marks:80

N.B.: (1) Attempt five questions.

(2) At least two Questions from each section are Compulsory.

(3) All questions carry equal marks.

SECTION A

(a) What is game theory? State the various assumptions underlying it.(b) Solve the following game:(c)

Bs Strategy

B1 B2

A1 28 0

As Strategy A2 2 12

A3 4 7

2. Draw a network diagram for the following activities obtain the early and late start and com-

pletion time Also, determine the critical activities and calculate total float and free float:

Activity Duration

1-2 4

1-3 6

2-6 8

3-4 7

3-5 4

4-6 6

5-6 5

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5-7 19

6-7 10

3. The following table gives the activities in a construction information project and other rele-

vant information:

Activity Immediate Time(Days) Direct Cost(Rs)

Predecessor Normal Crash Norma Crash

A

B

C

D

E

F

G

-

-

-

A

C

A

D,B,E

4

6

2

5

2

7

4

3

4

1

3

2

5

2

60

150

38

150

100

115

100

90

250

60

250

100

175

240

Indirect costs vary as follows:-

Days 15 14 13 12 11 10 9 8 7 6Cost(Rs.) 600 500 400 250 175 100 75 50 35 25

(a) Draw an Arrow diagram for the project.(b) Determine the project duration which will return in minimum total Project Cost.

4. A large establishment has an installation with 1000 bulbs of certain type. From the past it has

observed the failure rates of these bulbs as detailed below:

End of week 1 2 3 4 5

Probability of 0.10 0.25 0.50 0.70 1.00Failure to date

Individual cost of replacement is Rs. 3 while entire group would cost Rs. 1 if replaced

simultaneously. Assuming that all the bulbs are failing during a week might fail at any

time of the week and that the group replacement can be made only at the end of a week,

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you are required to determine the optimal interval between the group replacements and

decide the replacement policy.

5. Write notes on (any Two)

(a) Time value of money and the present worth factor.

(b) Rules of network constriction in PERT.

(c)Replacement policies in Everyday-use.

d) Saddle point and Dominance rule.

SECTION B

6. Determinate the optimal sequence of performing 5 jobs on 4 machine. The machining of each

job is required in the order ABCD the process timings as follows:

Job Machine

A B C D

1

2

3

4

5

8 3 4 7

9 2 5 5

6 4 5 8

12 5 1 9

7 1 2 3

7. (a) What is simulation ? Explain the concept of random numbers in the simulation processalong with: Monte Carlo Simulation .

(a) The number of customers approaching a tailor at stitch India Company appears to be poison

distributed with a mean of 6 customers/hour. The tailor attends the customers on FCFS basis

and the customer wait if the need be. The tailor can attend the customers at an average rate of

10 customers/herewith the service time exponentially distributed.

Required:

(a) The Utilization Parameter(b) The probability that the queuing system is idle(c) The average time the tailor is free on a 8-hour working day.(d)Ls(e) Lq(f) Wq and(g) Ws

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With the symbols carrying the usual meanings.

8. HONDA manufactures 30 bearings per day. The sale of these bearing depends on fol-

lowing demand pattern:

Sale (Units) Probability

27 0.10

28 0.15

29 0.20

30 0.35

31 0.15

32 0.05

The production cost and sale price of each bearing Rs 40 and rs.50 respectively. Any un-

sold bearing to be disposed-off at a loss of Rs. 15 per unit. There is a penalty of Rs. 5 per

unit if the demand is not met. Using the following random numbers, estimate 10

years(10,99,65,99,95,01,79,11,16,20,). HONDA decides to produce 29 bearings per day;

what is the gain or loss; if any, to the company?9. Marketiks Ltd. Trained 5 salespersons in past 3 months, whom it wants to assign to 3

sales regions. The estimate shows that the increases in sales (in lacs of rupees) over the

next year in each region are as below. Find which allocation would maximize the in-

crease in sales:

Salespersons Region

North West South

0 0 0 0

1 61 36 66

2 86 61 86

3 106 91 964 121 126 116

5 136 166 146

10. Write notes on (any Two)

(a) Dynamic Programming vs. Linear Programming.

(b) LINDO and TORA in Simulation

(c) Advantages and Limitations of Simulation

(d) Sequencing: concept and Assumptions.

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JBS/KW/09-4322

Master of Business Administration (M.B.A)

(Third Semester)Examination

(New Course)

Paper-IIENTERPRENERURIAL DEVELOPMENT

Time: Three Hours] [Max.Marks:80

N.B.: (1) Attempt five questions.

(2) At least two Questions from each section are Compulsory.

(3) All questions carry equal marks.

SECTION A

1. Explain in detail various barriers faced by entrepreneurs in India.2. Discuss entrepreneurship as a budding career option and its various types in detail.3. Explain the idea generation process. How it can be implemented?4. What is meant by E.D. cycle? Discuss cash flow management and business plan.5. Write notes on (anyWTO) :-

(a) Activities and achievement of SIDBI.(b)Women Entrepreneurs in India.(c) NABARD.(d)DIC.

SECTION B

6. What are the various considerations that influence the location and layout decisions formanufacturing unit?

7. State the opportunities in small Scale Sector for entrepreneurship development in India.What are the concessions provided by G.O.I.?

8. Ancillaries and industrial development go hand in hand . Critically examine.9. Discuss fiscal incentives to industries for procurement of Equipments and Marketing

support.

10. Write notes on (any TWO)(a)

Techno-economics innovation and entrepreneurship.

(b) Socio-psychological factors influencing entrepreneurship development.(c) Global aspect of Entrepreneurship.(d)Schemes for educated unemployed.

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JBS/KW/09-4323

Master of Business Administration (M.B.A)

(Third Semester)Examination

(New Course)

Paper-IIISTRATEGIC MANAGEMENT

Time: Three Hours] [Max.Marks:80

N.B.: (1) Attempt five questions.

(2) At least two Questions from each section are Compulsory.

(3) All questions carry equal marks.

SECTION A

1. Define Strategic Management and discuss different issues involved in strate-gic decision making.

2. What do you mean by organisatisional objectives? Explain the importance ofa vision and mission statement with examples.

3. What do you mean by resource analysis? Explain in detail the importance ofcore-competency in an organization.

4. To start business environment analysis is very important. Comment. Whatare the components of external environment?

5. Explain mergers and acquisition with recent examples. What are the pros andcons of a firm merging with a rival firm?

SECTION B

6. How Human resource strategy will be helpful in achieving the organizationalobjectives? Explain the importance of functional level strategy.

7. Explain.BCG matrix and Balance Scorecard and highlight their limitations.8. Discuss strategic implementation with reference to 7 s framework model.

Analyze the separate variables.

9. Explain what are the reasons for globalization? Give examples to support theanswer.

10.Write notes on (any two) :(A)Strategic Business Unit.(B)Fundamentals of Six Sigma approach for continuous improvement.(C)Strategic evaluation and control.(D)Continuous improvement to build customer value.

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JBS/KW/09-4327

Master of Business Administration (M.B.A)

(Third Semester)Examination

(New Course)

Paper-IIIRETAIL MANAGEMENT

GroupA

(Marketing Management)

Time: Three Hours] [Max.Marks:80

N.B.: (1) Attempt five questions.

(2) At least two Questions from each section are Compulsory.

(3) All questions carry equal marks.

SECTION A

1. Define Retail, Retailer, Retailing and Retail Mix. Explain the elementsof Retail Mix in detail.

2. What are the different types of store Retail formats? State the merits ofeach type.

3. Discuss the non-store retail formats giving examples foreach category.4. Why location decisions have become more important in recent years?

From the retailers perspective, compare the advantages of locating in

unplanned business are versus planned shopping centers.

5. What is the need for studying consumer behavior? What are the fac-tors which affect the buying behavior of a retail shopper?

SECTION A

6. Comment on each of the following trade terms;-(a) Mark ups(b) Everyday low price(c) Market skimming(d)Leader pricing.

7. Describe category management and its role in enhancing store per-formance.

8. Discuss the similarities and differences between the customer serviceprovided by a large national retailer and the local department store.9. How can the components of the communication mix be used by a re-

tailer for the following?

(a) Store opening(b) Discount sale(c) Visit by a celebrity to a store.

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JBS/KW/09-4334

Master of Business Administration (M.B.A)

(Third Semester)Examination

(New Course)Paper-III

LAWS AND REGULATIONS TO BANKING

Time: Three Hours] [Max.Marks:80

N.B.: (1) Attempt five questions.

(2) At least two Questions from each section are Compulsory.

(3) All questions carry equal marks.

SECTION A

1. What are the main functions of R.B.I. stipulated in the RBI Actwhat1935? Explain them in detail.

2. What do you understand by Core Banking Services (C.B.S.)? How itis beneficial to customers as well as bankers?

3. What is the main function of Clearing House? How it helps the bank-ers and customers?

4. What is the importance of RTGS payment system? Explain the systemadopted by banks for following the provisions.

5. Write in brief about credit of exporters under pre-shipment credit andpost shipment credit by banks in India.

SECTIONB

Examine the definition as provided in UCPDC 500 in respect of:

(a) Irrevocable letter of credit

(a) Confirmed letter of credit(b) Transferrable letter of credit.

6. Explain NRE, NRO and FCNR accounts that banks open for non Res-ident Indian Customers.

7. How the KYC norms originated in India? Elaborate the importance ofKYC Framework.

8. Highlight on the features of cyber laws as applicable to banks in India9. Write notes on (any TWO):-

(A)Vastro Account(B)CHIPS Account(C)SWIFT(D)FEDWIRE.

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JBS/KW/09-4324

Master of Business Administration (M.B.A)

(Third Semester)Examination

(New Course)Paper-IV

BUSINESS ETHICS AND CORPORATE

GOVERNANCE

Time: Three Hours] [Max.Marks:80

N.B.: (1) Attempt five questions.

(2) At least two Questions from each section are Compulsory.

(3) All questions carry equal marks.

SECTION A

1. What is meant by Ethics? Distinguish ethics from Law

2. Describe the Kantian and Utilitarianism view of business ethics.

3. Why do we require Ethics in business? Discuss the role of ethics with

special reference to L.P.G.

4. Explain Organizational Ethics, highlighting the influence of culture and

the type of organization.

5. Elucidate the concept of Social Responsibility of Business to its stake-

holders and society at large.

SECTION B

6. What is meant by Corporate Government? Distinguish Corporate Gov-

ernance between Public Sector and private Sector Enterprises.

7. What are the main areas of ethical issues in marketing? Explain the so-

cial and ethical ways of advertising and media.

8. Write a detailed note on:

Role of ethics in Human Resource Management.

9. What are the main areas of ethical issues involved in chemical indus-

try?10. Write notes on (any TWO)

(a) Ethical Issues in I.T.

(b) Ethics in Intellectual Property Rights.

(c) Cadbury Report.

(d) Issues in Environmental Ethics.

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JBS/KW/09-4325

Master of Business Administration (M.B.A)

(Third Semester)Examination

(New Course)Paper-V

PUBLIC SYSTEM MANAGEMENT

Time: Three Hours] [Max.Marks:80

N.B.: (1) Attempt five questions.

(2) At least two Questions from each section are Compulsory.

(3) All questions carry equal marks.

SECTION A

1. Explain the concept of public system. Point out the weaknesses of thepublic system of India and suggest remedial measures to remove the

weaknesses.

2. Write a detailed note on the Public enterprise Reform measures takenup in India.

3. What is meant by energy audit? Discuss its types and its contributionin energy conservation.

4. Inspite of various benefits Sardar Sarovar Dam has been marredwith controversies. Discuss the statement.

5. Explain the relationship between education and economic growthwith special reference to India. Suggest measures for improvement.

SECTION--B

6. Discuss how the resources for expansion of telecommunication in In-dia be mobilized.

7. Do you think Health Care has been given due importance in India?Justify your answer.

8. What do you understand by the term infrastructure management?Explain the implementation issues involved in infrastructure man-

agement.

9. Explain the main features of road transportation in India .what havebeen various policy measures taken by the government since to de-

velop roadways?

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10.Write notes on (any TWO) :--(a) PPP(b) Kankan Railway Project handled by S.Sreedharan.(c) MRSAC.(d)Impact of telecommunications on rural development.

JBS/KW/09-4326

Master of Business Administration (M.B.A)

(Third Semester)Examination

(New Course)

Paper-VI

PROJECT MANAGEMENT AND QUALITY

MANAGEMENT

Time: Three Hours] [Max.Marks:80

N.B.: (1) Attempt five questions.

(2) At least two Questions from each section are Compulsory.

(3) All questions carry equal marks.

SECTION A

1. Explain the concepts of project and project management. Who arethe various stakeholders involved in a project?

2. Explain the various Project Management Process Groups.3. Differentiate between the following :-

(a) Cost Vs. quality Management in Projects(b) Quality and Quantitative Risk Analysis.

4. What is contracting? What are the various activates undertaken as apart of ContractAdministration?

5. Write notes on (any TWO) :-(a) Process Mapping(b)Project Time Management(c) Risk Monitoring

(d) Project Management in India.

SECTION

B6. Define Quality. Explain the various control charts for attributes in sta

tistical process control.

7. What is Total Quality Management? Explain Demings PDCA cycleand Jurans quality Trilogy.

8. Define Reliability. Explain in detail the concepts of Reliability Func-tion and Reliability Engineering.

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9. Explain the following quality techniques:(a) Six Sigma(b) Kaizen.

10.Write note on ( any TWO) :-(a) Ishikawa Diagram(b) ISO----14000(c) BVQI(d)Failure Modes and Effects Analysis (FMEA).