Post on 09-Apr-2018
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Master of Business
Administration:Marketing Concentration
The key to your career
Department of Marketing
Louisiana State University
8/8/2019 MBA Marketing Presentation
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KEY ISSUES
jWhat is marketing?
jDo you plan to use marketing in your
career?jWhat are the benefits of a marketing career?
jWhat are my marketing career options?
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Benefits of a Marketing Career
jProvide service to others
jRelate your organization to the world
jEnjoy an entrepreneurial jobjConnect to people
jEarn rewards for performance
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The Role of Marketing
³«the business enterprise has two ±
and only these two ± basic functions:marketing and innovation«´
-Peter Drucker, M anagement (1973), p. 6
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Marketing Career Paths
j Advertising
j Direct Marketing
j Brand Managementj Public Relations
j Sales & SalesManagement
j Marketing Models &Systems Analysis
j Distribution ChannelManagement
j International Marketing
j Marketing Research
j New Product Planning
j Retail Management
j E-Commerce
j Business-to-BusinessMarketing
j Services Marketing
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Marketing Career Paths: Compensation
j Advertising ± Account Supervisor - $56-90K
j Direct Marketing ± Consumer Catalog Marketing Manager - $51-92K
j Brand Management
± Asst. Product Mgr. - $40-60K
± Product/Brand Mgr. - $60-92K
j Public Relations ± Corp. PR Director (6 yrs ex p) - $62K
± Freelance PR Mgr - $17K & up
j Sales & Sales Management ± Manufacturer¶s Sales Representative - $35-50K +
± Regional Sales Manager - $80-125K
j Marketing Models & Systems Analysis
j Distribution Channel Management
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j
International Marketingj Marketing Research
± Mktg Research Analyst - $50-65K
± Mktg Research Director - $75-200K
j New Product Planning
j Retail Management
± Dept. Store Manager - $42-90K
± General Merchandise Manager - $71-150K
j E-Commerce
j Business-to-Business Marketing
j Services Marketing
Marketing Career Paths: Compensation 2
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EXAMPLE: MAR KETING MANAGEME NT
POSITION WITH HIGH TECH FIRM
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EXAMPLE: MAR KETING INFORMATION
SYSTEMS CONSULTANT
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EXAMPLE: MAR KETING R ESEARCH POSITION
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Consumer Behavior or
Promotion
3 hrs
Business/ M arketing
Research
3 hrs
MK T 7300/01
S ervices Marketing
3 hrs
YYY XXX
Approved Elective
3 hrs
MK T XXX
Marketing Elective
3 hrs
MBA Marketing Concentration
Possible Electives:
Internet Marketing
Marketing Strategy
Marketing Independent Study
Psychology
Sociology
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MBA/Mktg. Marketing Electives
MARKETING:
MK T 4440 (Marketing on the Internet)
MK T 7477 (Directed Studies)
AS APPROVED:
Psychology ± examples:
PSYC 4038 Emotion & Motivation (Prereq. PSYC 2000 or equivalent)
PSYC 7030 Cognitive Basis of Behavior (Consent of instructor)
PSYC 7040 Social Basis of Behavior (Consent of instructor)
Sociology ± examples:SOCL 4611 Attitudes and Attitude Change (Prereq. SOCIL 3601 or equivalent)
SOCL 4631 Social Networks and Society (Prereq. Socl 2001 or equivalent)
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MBA Internal Audit Concentration
with Services MarketingE
mphasisj INTERNAL AUDIT
± 3-5 IA Courses
± P
rogram begins in January and ends December jSERVICES MAR KETING EMPHAIS
± Application
Marketing of IA Services
Operational Audits of Client Services
jElective COURSE
± Services Marketing (MK T 7160/61)
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MBA/CIA-Service Emphasis
Semester Course Number Require or Optional
Spring Graduate Internal Auditing ACCT 7233 Required for Specialization
Summer Internship in Internal Auditing ACCT 7231 Optional
Summer Case Studies in Internal Auditing ACCT 7232 Recommended
Fall Operational Auditing ACCT 7234 Required for Specialization
Fall (2nd Year) Services Marketing MKT 7160/61Required for Services Marketing ±IAConcentration
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ISDS 7510
Database Management
1.5 hrs
ISDS 7540/43 E-Commerce
3 hrs
ISDS XXX
Elective
1.5 hrs
ISDS 7520
Network Info. Systems
1.5 hrs
ISDS 7530
Info Systems Anal ysis &
Design 1.5 hrs
MK T 4437
Direct Marketing
3 hrs
MK T 7110/11
Marketing Tools
3 hrs
E-Commerce MBA Concentration