Post on 12-Apr-2017
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
FallaciesofLargeandSmallNumbers:WhyQualintoQuant
Won’tGo
MayaMiddlemissSarosResearchLtd
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
Qualita?veandQuan?ta?ve
Depthvsbreadth:Differentdisciplinesrequiredifferenttoolsandskillsets
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
Qualita?vespecifica?on
DemographicsanddefiniFons:age,sex,lifestage,occupaFon,Income,socioeconomicstatus
• BehavioursandacFviFes–asaconsumer,ciFzen,etc
• AMtudesandbeliefs–moFvaFons,concerns,preferences
• Penportrait–dayinalife–qualitaFvedescripFon
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
Recruitmentbyalgorithm…
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
ArobustquanFtaFvetoolforlargenumbers...
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
QualitaFverecruitscanscreeninfromanywhereunderthecurve
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
Source:TheEconomist2012
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
Whatwereallyneedtoknow…
• WHOyouwantustorecruit• Demographiccriteria• Behaviouralcriteria• AMtudinalcriteria
• WHATyouwantrecruited• WHEREyouwantit• WHENyouwantit
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
ThankYou!hXp://www.sarosresearch.com/researcher/
hXps://www.linkedin.com/in/mmiddlemiss
@Sarosresearch
hIps://thepar?cipantprinciple.com
maya@sarosresearch.com
FallaciesofLargeandSmallNumbers:WhyQualintoQuantWon’tGoMayaMiddlemiss,SarosResearchLtd
Festival of #NewMR 2017
Q&A
BeXyAdamouResearchThroughGaming
MayaMiddlemissSarosResearchLtd