May 28, 2001 1

E-Commerce

‘Attracting More People

through Better Web Design’by

Duke Duyck

design@total-design.net

Total Design Creationshttp://www.total-design.net/

May 28, 2001 2

Website Traps

• No Context• Poor Navigation• Clutter• Bad Animations• Pop-up Screens• Too many Graphics• Wall-to-wall Text

• Reverse Text• Bad Colours• Page Inconsistencies• Browser Problems• Obsolete Pages• Security Problems• Delivery Problems

May 28, 2001 3

3 Major Areas

• Web Design

• Customer Service

• Marketing

May 28, 2001 4

Web Design

• Objectives• Selling• Leads• Credit Cards• E-mail• Direct Contact

May 28, 2001 5

Professional Web Design

• Professional• Business Objectives• Target Market• Representative• Strong Design• Customer Focus• Security

May 28, 2001 6

Added Value

• Goodies• Customer Activity• E-mail Address• Response

May 28, 2001 7

Web Site for Business

• Business Description• Products & Services• Benefits• Price List• Order Page• Contact Page

May 28, 2001 8

Customer Service

• ‘Invisible’ Service• Tech Support• Helping Customers

• Friendly• Compassionate• Knowledgeable

• People• Tools• Environment

May 28, 2001 9

Marketing

• Off-line / On-line• Website• E-mail• Newsgroups• On-line Community• Link-Exchange

May 28, 2001 10

Search Engines

• Domain Name (URL)• Site Title• Meta-tags (keywords, description)• Tricks• Major Search Engines• Other Businesses• Partnering

May 28, 2001 11

Please Remember:

"You may need the extra goodies to have your customers come back to you, but it takes good

web design to pull it off effectively."

May 28, 2001 12

14 top Search Engines + 2 Directories• AOL Search http://search.aol.com/

• Alta Vistahttp://www.altavista.digital.com/

• Dogpile http://www.dogpile.com/

• Excite http://www.excite.com/

• Google http://www.google.com/

• GoTo http://www.goto.com/

• Hotbot http://www.hotbot.com/

• Infoseek http://www.infoseek.com/

• Lycos http://www.lycos.com/

• Mamma http://www.mamma.com/

• Magellan http://magellan.excite.com/

• MetaCrawler http://www.metacrawler.com/

• MSN Search http://search.msn.com/

• Webcrawler http://www.webcrawler.com/

• Yahoohttp://www.yahoo.com/

• Directory 2000http://www.world-wideweb.ws/