Maximize Your Online Results

Rathiya Jinn Issarachaikul

with

Rathiya Jinn IssarachaikulGeneral Manager – Web Promotion

ReadyPlanet.com

Google Analytics Certified Professional

MBA. University of Oregon, USA.

B.Eng. Computer Engineering, Chulalongkorn University

3 THINGS YOU NEED TO KNOW

1. Know Your Audiences1. Know Your Audiences

2. Know Your Sources

3. Know Your Conversions

KNOW YOUR AUDIENCES

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Know Your Audiences

Traffic

• Visits

• Trend

Engagement

• Pages

• Time• Trend • Time

• Bounce Rate

New vs Returning Visits

Know Your Audiences – Visits & Trend

Audiences >> Overview

Average 3,500 visits/day

Know Your Audience - Engagement

Page 1

Audiences >> Overview

Pages Time Bounce

Page 1

Page 1

Page 2

Page 3

Page 4

Page 5

Page 6

Pages Time Bounce

Know Your Audiences – New vs Returning

Audiences >> New vs Returning

Know Your Audiences

Page 1

Audiences >> New vs Returning

Time BounceTime Bounce

KNOW YOUR SOURCES

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Know Your Sources

Traffic Sources >> Overview

Know Your Sources – Search Engine

SEO SEMGoogle/Organic

Non-Paid Search

Google/CPC

Paid SearchNon-Paid Search

Natural

Paid Search

AdWords

Advertising

Know Your Sources – SEO & SEM

Traffic Sources >> Sources >> All Traffic

Know Your Sources - AdWords

AdWords Analytics

Link Google Analytics with AdWords

Download

http://goo.gl/XhIbi

Know Your Sources - Keywords

Traffic Sources >> Sources >> Search

Know Your Sources - Keywords

Traffic Sources >> Sources >> SearchEngagement Metrics

KNOW YOUR CONVERSIONS

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Know Your Conversions

Goal!��" ��� ����� "#$% ��"��$�������'(�����("�(%

• อา่นครบ … หนา้• อยูน่าน … นาที

E-commerce ������ �� "#$%����'(�����("�(%�$�������'(���

• สั�งซื�อสนิคา้สําเร็จ• Transaction (order)• อยูน่าน … นาที

• เขา้ถงึหนา้ที�กําหนด• Transaction (order)• Revenue (ยอดขาย)

Home �'(��� �'�������)��% $' $��

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Goal Conversion Report

Goal = ����)��%��! �(�����

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Goal Conversion Report

Keywords ! ����-���!���' Goal " ��������

E-Commerce Report

$$$ SALE REVENUE?

#ORDERS?

E-Commerce Report$$$ E-Commerce Metrics $$$

SUMMARY

3 THINGS YOU NEED TO KNOW

1. Know Your Audiences1. Know Your Audiences

2. Know Your Sources

3. Know Your Conversions

Google Analytics Workshop

Google Certified Professional

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THANK YOU