MAXIMIZE MEDIAAIDEM EZIMIXAM

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MAXIMIZE MEDIA IN WORDPRESS

Situation● Are you a visual artist, designer, or photographer

with a burgeoning portfolio on your website? ● Do you use free images for your blog? ● Does your company use multichannel marketing

with WordPress as the web channel in the mix?

All of these cases could benefit from some strategy to juggle and deploy all of the eyeball-grabbing media going into your WordPress website.

MAXIMIZE MEDIAAIDEM EZIMIXAM

How can external Media be leveraged into

WordPress as a presentation channel?

Can I use Open Source &

Open Standards to craft workflow for

WCM & ECM ?

MAXIMIZE MEDIA IN WORDPRESS

MEDIA MATTERS

Visual content is the new black for content marketers.

—Neil Patel, Content Marketing Institute http://contentmarketinginstitute.com/2015/11/visual-content-strategy/

● 66% of social media posts have images

● Facebook users upload 350 M photos daily

● Images can get 35% more re-shares

● Visuals can increase readability by 80%

● Content & relevant images get 94% more views

MAXIMIZE MEDIA IN WORDPRESS

CMS MEDIA

10 Years ago 5 Years ago NOW

Text UI Text/Visual VisualDrag & Drop

Images &

Data

MAXIMIZE MEDIA IN WORDPRESS

Metadata

Data about DataStructured information that describes, explains, locates, or otherwise makes it easier to retrieve, use, or manage an information resource.

“Metadata is key to ensuring that resources will survive and continue to be accessible into the future.”

—National Information Standards Organization, niso.org

MAXIMIZE MEDIA IN WORDPRESS

A Tale of Two Cases

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…

● The Entrepreneur● The Publisher

MAXIMIZE MEDIA IN WORDPRESS

The Entrepreneur

● Sole Proprietor● Second-career startup ● Subject matter expertise● Small business experience● Limited tech skills● Limited project budget● Amateur assets● Amateur service providers

MAXIMIZE MEDIA IN WORDPRESS

XMP

Extensible Metadata Platform

ISO standard, originally created by Adobe for the creation, processing and interchange of standardized and custom metadata for digital documents and data sets.

UUIDab10f560-c6b9-012f-fcf5-58d385a7bc34

Why all the datajust to

Make It Look Pretty?

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MAXIMIZE MEDIA IN WORDPRESS

The Entrepreneur—Lessons?

● Make it Look Pretty?● Public Domain● Freedom has a price● Copyleft IS Copyright● Metadata

○ Standards○ XMP

● Print to Web?

MAXIMIZE MEDIA IN WORDPRESS

The Publisher

● Global Nonprofit● Niche glossy journal● Rich photo media● Print—Web disconnect ● Distributed PT editorial● Restricted budget● Organizational transition

1989 2016

MAXIMIZE MEDIA IN WORDPRESS

Media Assets● 30+ Years of Paper

○ Unstructured Media without Data○ University of MN Library archive

● No In-house digital archive/workflow○ No Digital Strategy

● Print First○ Web Later○ Hardcopy Subscriptions/Back Issues

● Media Maze○ 20K files○ 3GB data

Search: "public art review" 1989 skarjune

MAXIMIZE MEDIA IN WORDPRESS

Solution? WITH Problems

● What Metadata standard?● Unstructured data in a Note field?● No server access● No integration means● Not used by publisher● Images ONLY presented● OCR?

MAXIMIZE MEDIA IN WORDPRESS

The Publisher: Solution?

WordPress out of the Box

Problem to Solution to Problem:

Unstructured media can’t scale

multiple channels

MAXIMIZE MEDIA

Find out more at WORDIMAGE.COM

AIDEM EZIMIXAM