GameIS, December 2013

MauDau’s Vertical Bar

Facebook ad targeting the game’s users

Cross-promotion intro

Now we haven’t invented it…

King’s horizontal Bar

Facebook ad targeting the game’s users

Zynga’s horizontal Bar

Facebook ad targeting the game’s users

Now we haven’t invented it…

The Challenge

UA & Retention

Your game

How do the Gaming

GIANTS Succeed?

And it’s even tougher on mobile

A lot of expensive users are bouncing out of your games

It’s Inevitable:

Your game

That’s why cross-promo is key

Your

game

The Power of a Big NetworkN

um

ber

of F

B F

an

s

2,000,000

1,500,000

1,000,000

500,000

0

Now, it is not that easy…

The DON’Ts (and Do’s) of cross-promotion

You DON’T want to have your valuable traffic hijacked by your

competitors - SO YOU’D BETTER CROSS-PROMOTE ONLY ON

CLOSED NETWORKS

You don’t want to BLINDLY send valuable traffic out – INSIST ON

FULL transparency and VISIBILITY

You DON’T want to expose ALL of your traffic to your biggest

competitors – SMARTLY FILTER

So make sure you play it wiselyUsers are always going to be leaving your games

If you can’t fight it, leverage it!

Your App

Happy to tell you more

Let’s connect at

www.maudau.com