Post on 01-Nov-2014
description
Copyright, 2009
Proposition MasterclassHow to turn a good idea into a winning proposition
2
"Innovation distinguishes
between a leader and a
follower"
A practical and in-depth approach to developing
robust commercial propositions...
Proposition Development Masterclass
Module 1: What makes a great proposition• Innovation challenge• What makes a great proposition – Winners & Losers
Module 2: Anatomy of a proposition• Introduction to the proposition blueprint approach- Understanding the market context
o Break out session – Where’s the opportunity?- Understanding the value proposition
o Break out session – What’s the proposition?- Understanding the commercial impact
o Break out session – Show me the money!
IntroductionAGENDA
Module 4: Selling a proposition• The importance of a great proposition pitch- Why a great proposition is not enough
o Break out session – Into the Dragons Den
Module 3: Stretching a proposition• The importance of challenge and iteration
o Break out session – Challenge & Renew
Wrap up
The Innovation Process
Copyright, 2009
In-Depth
Insight
and Platforms
Breakthrough
Ideas and
OpportunitiesValidated
Proposition
Rapid
Design and
Testing
Live
PilotSuccessful
LaunchBusinessPlanning
The Innovation Process
Copyright, 2010
In-Depth
Insight
and Platforms
Breakthrough
Ideas and
OpportunitiesValidated
PropositionRapid
Design and
TestingLive
PilotSuccessful
LaunchBusinessPlanning
Today we’re focusing on propositions
Copyright, 2010
Innovation is not creativity
Copyright, 2010
Creativity is about coming up with the
big idea. Innovation is about executing
the idea — converting the idea
into a successful business
-Vijay GovindarajanProfessor of International Business, Tuck School of Business
@vgovindarajan
Why is it so hard?
What makes a good proposition ?
What makes a good proposition?
Winners & losers…
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Winner or Loser Loser?Winner? OR
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The Proposition Blueprint
Designing a winning proposition
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THE PROPOSITION BLUEPRINT
THE MARKET
OPPORTUNITY
THE CUSTOMER
PROPOSITION
THE BUSINESS RATIONALE
Delivery
Copyright, 2010
Presentations
Copyright, 2010
Verdict and Awards
Wrap Up