Maslow's Hierarchy of Needs for making better advertising.

Post on 10-May-2015

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You can make better ads if you try to go high as possible in Maslow's hierarchy of needs.

Transcript of Maslow's Hierarchy of Needs for making better advertising.

Maslow’s Hierarchy of needs.

Maslow’s Hierarchy of needs.1. Physiological needs: hunger, thirst, warmth, pain avoidance,

sexual release2. Safety needs: housing, clothing, financial and physical activity3. Love and belongingness needs: social acceptance and

personal intimacy4. Esteem needs: feelings of adequacy and achievement, approval,

prestige, social status5. Self-actualization needs: the need to understand, cognitively

and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Maslow’s Hierarchy: basic need

1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release

Take the highest ground

● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status

● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

Maslow’s Hierarchy: basic needs

1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release

Take the highest ground

● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status

● Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential