Marshawn�Wallace�

bio�

Marshawn is the the owner and oper�ator�of Deca Dramatic Traditions. A�unique and different creative design compa�ny that focuses on�designing and decorating retail environmen�ts and in addition dramatically�transforming the interiors of hotels, restaurants� and residential homes with the use�of�animation, lighting, and special effects duri�ng the Easter and Christmas holiday�seasons.�After 3 years Deca has established itself as�the company to go to for creativity,�execution, and professionalism.�

Recently Marshawn has worked with shopp�ing malls belonging to shopping mall�developer giants like Simon , Westfield , G�eneral Growth. And specialty retailers�such as Thomas Pink based in London, Joseph� A. Bank clothier in Maryland and�Brooks Brothers.�

Before going out on her own, Marshawn was Manager of Visual Presentation for�Aaron Brothers Art and Framing who's parent company is Michael's Crafts store.�At Aaron Brothers Marshawn started the visual and merchandising department.�The visual department that Marshawn developed not only created and executed all�new and existing store visuals, graphics, fixturing, and shop concepts . . . it also in-�cluded working with the marketing department to layout the ad shots for all media�and�advertising and the construction dept to develop floorplans, and layouts. Today� 5 years after leaving the company Aaron Brothers still implements many of� Marshawns directives and designs into the new store prototypes.�

Other company's that Marshawn has worked include; Macys, Nordstrom,� Robinsons-May, Broadway, Emporium Capwell.�And she is a member of the International Council of Shopping Centers and�the Sacramento Metro Chamber of Commerce.�

Marshawn conducts visual merchandising presentations and seminar training� sessions for schools, shopping malls and retail stores.�

To schedule a training class please contact Marshawn Wallace at 916.320.0035�

Question�: How long have you worked in the visual merchandising field?�Answer�: Well, I started when I was about 19 years old . . . I wont tell you how old I am now . . .�but its been a long time.�

Question�: Marshawn, what makes Deca different from other visual merchandising company's?�Answer:� Some of the differences . . . which I believe are many . . . first begin with the clients that we serve.�-We work with the client To achieve exactly what they want but of course adding our experience to achieve�just the right look.�-We are also very determined to work within the clients budget and at the same time�give them all or most of what they would like to have in a design. But there have been instances�That we could not do everything that the client would like and meet the budget, so we just explain the situation�And then let the client decide how they would like to proceed . . . but that doesn't happen to often.�It is very important to us to make it happen . . .�-And lastly we use animation, special effects, and different lighting techniques to achieve dramatic displays.�We work with some of the lighting tech's that also do the lighting for the Grammy's, Oscars, and� Super Bowl half time shows . . . they work a lot of entertainment venues . . . so its pretty different.�

Question:� What services do you offer?�Answer:� Our services include not only visual merchandising but graphic design, fixture design and development�shop concept design, and holiday decorating . . . I also manage to offer visual training to retailers�that want to learn more about how to create and maintain their displays and merchandising areas.�

Question�: How are you able to do everything that you do?�Answer:� I have a great team of freelancers all over the country so we are able to do things in many states and cities�concurrently.�

Question�: Lastly Marshawn, where do you see Deca Dramatic Traditions in 5 years?�Answer� :Better then ever!!!�

Deca Dramatic Traditions PO Box 1555 Fair Oaks California 95628 916.320.0035�

Interview with Marshawn�