Marrying augmented reality with business

…but what happens after the honeymoon period?

Gavin Talbot – Commercial Director & Barry Richardson – Creative Director Oakley Mobile

www.o-mobile.co.uk @OakleyMobile

The honeymoon period

The moments leading up to the honeymoon period… • digital meets analogue • wow moment • love at first sight Here’s an example that doesn’t sustain the relationship…

www.o-mobile.co.uk @OakleyMobile

Property AR

“Simplicity is the ultimate sophistication”

Leonardo da Vinci

“Achieving simplicity

is complex” Barry Conficious Richardson

Relationship planning

1. Love at first sight 2. Content Compatibility 3. Long term engagement

www.o-mobile.co.uk @OakleyMobile

1. Love at first sight

• You love AR – but will it distract your audience?

• Is it the right tool?

• Consider time

2. Content Compatibility

• Give & take – your audience’s needs vs yours

• Is this the first date?

• Will it be an anti climax?

3. Long term engagement

Right tool for proposition +

Audience compatible content =

Long term engagement

For richer, for poorer

Universal AR vs. Bespoke AR

• Off the shelf DIY SDK tools

• Annual licenses per app

• Restricted features – images, borders, links, videos

• Streams & buffers

• Restricted interactive experience

• Fully customizable

• No License

• Endless possibilities– interactive green screen, 360 video, 3D modeling, games etc.

• No streaming (instant)

• Better user experience

Perfect relationships

AR is a powerful and effective engagement tool for: • Events & physical locations

• Making ‘do not touch’ interactive

• Bringing print to life

• Taking you back in time

www.o-mobile.co.uk @OakleyMobile

Panduit • Content split for business

& technical audience

• App longevity: global events & long-term marketing

• Email data capture and analytics

Internet World 2013 Keynote

• Pre-show teaser

• Fit for purpose (BBC Click)

• Downloads exceeded delegates

ISG • A picture says a

thousand words… …but a video says more

• Bringing print to life

Museum of Lincolnshire Life • Making history sticky

- Medals: making the ‘do not

touch’ interactive

- Letters from the front line

- Tank time trial game

- Noughts and crosses

Museum of Lincolnshire Life: Interactive Presenters

Will this relationship continue to flourish?

Find out more…

• Eureka Moments • Stand IW722 • EUREKAr! AR app • Social media hive – Strategy Mole • Download this presentation at:

www.o-mobile.co.uk/honeymoon

www.o-mobile.co.uk @OakleyMobile