Marketing yourself via social media2012 KDChi East Coast Regional Conference

Estee Hernández@esteehernandez#KDChiEastSoMe

Learning Objectives

Mastering the do’s and don’t’s of social media

Understanding why and how social media can be valuable

Motivation to contemplate and develop one’s social media brand

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Why social media?

Do’s

Google yourself.

Check your Facebook privacy settings. What information from your profile is public? Who can see what your friends tag you in?

Create a blog. Make it unique, and showcase your talents!

Create a LinkedIn profile. Ask for recommendations.

Connect with businesses and recruiters. And be nice to everyone. You never know who your future

supervisor will be.

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Don’t’s

Use profanity, inappropriate images/content, etc.

Overdramatize situations. Stay positive.

Overpost everyday activities. e.g. Facebook games, check-ins at every place you visit,

retweet celebrity tweets

Use bad grammar or overlook typos. If your a grammar expert please show off you’re skill’s by

highlighting the ampel amount of errors in this sentence.

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You have the power to choose who you want to be.

Eric Stoller Full-time consultant in

higher education and student affairs.

Pete Pereira Student affairs professional

at Texas State who was invited to speak at a regional conference in the Midwest.

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Final thoughts:Assess yourself.

Clean it up.

Create a brand.

Go rock social media!

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Resources

10 ways to be "socially excellent" online

50 social networking rules for college students

How to build a professional student LinkedIn profile

Lessons in Facebook stalking

What employers are thinking when they look at your Facebook page

25 Twitter hashtags that will help you get a job

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Contact information

Estee HernándezVice President of Alumnae Affairs@esteehernandezalumnaeaffairs@kappadeltachi.org

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