Marketing Your Business on a Shoestring

Tips & Tricks for Low-cost Marketing with Big-cost Results!

Your Passion

• You Finally Launch Your New Business after Planning it For Awhile!

• You Build it – • They will come Right??

• What’s Next? • $$$$$$$$ Flows in! Or Not!

Traditional Marketing

• Postcards - 1-2% return • Coupons – often forgotten • Newspaper Ads - rarely seen • Magazine Ads - can be costly • Billboards – very expensive • Radio – when listening? • Television – Not affordable

New Marketing

• E-Mail Blast – Mail Chimp, Constant Contact • Website – Signup Forms, Links • Social Media – Facebook, Twitter, LinkedIn • Online Ads – Google, Facebook • Online Coupons - Groupon • Mobile Marketing -

Dallas Business Journal January 20-26, 2012

“Fully embrace social media and business apps.” – Jay Jerrier with ‘Cane Rosso’ Restaurant

FACEBOOK FOR BUSINESS

• Business Page – Vanity Pages • Claim Places Name • Website Replica – Versions – Like/ Not Like • Links to Website – Facebook website • Facebook Ads • Contests and More

Facebook Timeline

Facebook Website

Places Page

Facebook Ads 1) Hate Long Lines at the Mall?

2) Decrease Holiday Chaos?

3) Holiday Travel Plans?

TWITTER FOR BUSINESS

• Customer Service – 140 characters • Instantaneous Feedback & Correct Negative

Comments • Get the Lingo - @ , # • Special Timely Promotions – On sale next 30

minutes • Shorten urls – use them

@Connect - Interactions

Advertising

@Connect - Mentions

Advertising

#Discover Stories

Tweets About Mountain Lions

#Discover Activity

#Discover -Who to Follow

Paid Advertisement

#Discover- Find Friends

#Discover – Browse Categories

Travel Category

Bed & Breakfast

Paid Ads

Enhanced Profile Page

835 x 90 pixel header

Profile Page

Twitter Lists

Twitter Apps

Super Bowl Ad

835 x 90 pixel header

YOU TUBE FOR BUSINESS

• Create a Channel for Your Business • Customize Your Channel Background • Create Videos • Subscribe to Relevant Channels • Engage Your Customers - make comments,

provide valuable information

Create a Business Channel

Create Channel- Step 2

Customize Channel’s Background

Editing Options Menu

New Channel Background

Featured Tab

Description

Links

Create Videos

Subscribe to Relevant Channels

Options

Playlists

Videos for Subscription Channels

Select Channels

Engage Your Customers

Activity Setting for Feed

Bed & Breakfast

B&B Video

Paid Ad

MOBILE MARKETING OPTIONS

ONLINE ADVERTISING

SMS/ TEXT MESSAGES

SCAN QR CODES

TEXT MESSAGES FOR BUSINESS

• Appointment reminders • Check-in information • Directions to office. • Promotional specials- limited time

QR CODES AND BUSINESS

Product for Sale has a QR code

Scan QR code with Smart Phone

Mobile Information Website about this Foosball Table

MOBILE BANNER ADS

Mobile Banner Gif, animated gif or jpeg

PUTTING THE PIECES TOGETHER

WEBSITE

E-MAIL

SOCIAL MEDIA MARKETING

MOBILE MARKETING

Customer Sales Funnel

Newsletter White Paper

Request Quote Follow-up Email Classify Lead

Phone Call Finalize Sale

Track Customers in Funnel

• Use Spreadsheet or some CRM tool to keep track of customer.

• Database backend for saving customer information received.

• Calendar mechanism to schedule daily tasks. • Don’t Forget the Follow-up. • May take more than one pass through the

funnel.

Measuring Effectiveness

• Google Analytics – for website- Free • Facebook Insights – Free if Business Page • Twitter Advertiser Analytics – Free & paid –

Sign-up required • YouTube Analytics – Free

Google Analytics

http://www.google.com/analytics

Analytics Dashboard

Facebook Insights

Twitter Ad Analytics

YouTube Analytics

Next Steps

• Setup your business accounts on social media. • Create a newsletter, blog & website. • Interact, Monitor & Adjust!

• Questions - julie@csites2go.com