Marketing with Twitter

Marketing With Twitter

Urvi Mehta

PR Easy

www.PREasy.com

A Little Bit About Me

Agenda

� What is Twitter

� Creating Your Twitter Profile

� How To Find Prospects

� What to Tweet Out

� 3rd Party Applications to Use

� Final Tweetbits

What is Twitter?

� Twitter is a free Social Networking and Micro-Blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

� Answers the question: What are you doing?

� Like a giant chat room, except you choose the people you follow

� Twitter is like IM, it’s casual, it’s personal, it’s instant gratification

Twitter Stats

� Twitter has over 50 million registered users

� 7 million unique visitors in February, which

represents a stunning 1,382 percent growth

since last year.

Source: http://news.cnet.com/

Twitter Lingo

� Tweet – a msg of 140 characters or less

� Hashtag – tweets that start with # (tracking)

� @replies – Message to user (public)

� DM – Direct Message (private)

� Re-Tweet (RT) – To post a copy of someone

else's tweet on your own account.

Twitter 101

� Create Your Profile

� Put your picture

� Customize background

� Twitbacks; TwitterBackgrounds; Tweetpages

� Introduce yourself

� Fill out profile completely

� Keywords in Bio (160 characters)

� Be a good conversationalist

� Listen, respond

� Contribute relevant, useful material

Business Credit

@SouthwestAir

What Big Corporations Do…

� Monitor brand perception

� Support current customers

� News Broadcast

� Deals

Brand Management

@starbucks

Support Current

Customers

@ComcastCares

NewsBroadcast

@cnnbrk

@DellOutlet

What You Can Do…

� Spread your brand message

� Enable word of mouth marketing

� Gather and develop ideas

Step 1: Find Prospects

Twitter Directories

� Twellow

� Twitter Yellow Pages

� WeFollow

� GeoFollow

� TwitterCounter

� JustTweetIt

� Twibs

Twitter Search

Strategies to Grow Followers

� Keep your profile updated

� Post 3-5 times a week with good, helpful content

� Follow Friday� Start recommending people that you are following to your

group. They will return the favor to their followers

� Re-Tweeting� You are telling your followers that you're posting something

that you found interesting from someone else. You give your followers the opportunity to check out the original Twitter user's profile in case they find that person's posts interesting and choose to follow them as well.

Step 2: Engage

Community

@ChrisBrogan

@JimandKelly

What can you share

� Blog Posts

� Articles

� News

� What’s happening

� Events

� Tips

� Videos

� Podcasts

� Pictures

� Deals of the week

� New Product

www.stufftotweet.com

www.popurl.com

www.twitter.com/urvimehta

What can you promote

� Live Events

� Teleseminars

� Webinars

� Sales for Retail Store

� Slow at Restaurant – Send out a Tweet

� Affiliate Products

Black Finn Royal Oak

@MattBacak Promoting Marketing Madness Seminar

Use Favorites to Save Highlights

Save Testimonials

Automate and

Manage Multiple Accounts

http://www.socialoomph.com/

www.hootsuite.com

Status Updates

� Ping.fm

� Updates Twitter and other Social Networking Sites all at the same time

www.ping.fm

TwitPic

� Easily post your photos and share them on

Twitter

www.Twitpic.com

www.yfrog.com

TwitHire

� Free Job listing board.

� Employers can promote their employment opportunities to

social, savvy job seekers

www.TwitHire.com

URL Shortners

� Tiny URL

� http://tinyurl.com/

� Bit.ly

� http://bit.ly

� Snip URL (View Unique Clicks)

� http://snipurl.com/

� BudUrl

� http://budurl.com

http://www.twitdom.com

Final “Tweetbits”…

� Be honest. Have fun. Don’t do hard sell

� Twitter about stuff that has to do with your business, and also Twitter stuff that helps people get to know you

� Get active and follow others.

� Share links, Insights, trends, things that are new, timely or current. Be personal.

� Efficient is the key to Twitter…. short & sweet.

Final “Tweetbits” (con’t)

� Respect the people you follow. Be interesting. Listen first, tweet second. Don’t waste words.

� Keep your Twitter updated and the followers will come. Stay up-to-date and you will reap the benefits.

� Look beyond the obvious (traffic, sales etc.) Add value. Build relationships. Think LONG term.

� Think before you hit send. 140 characters have the power to help, heal or be miss-understood.

Social Media Michigan

� Meetings on 3rd Thursday of each month

� Located in Livonia at EMU Campus

� Time: 6PM to 9PM

� First Meeting is Free ☺

� March’s Topic: Mobile Marketing

Let’s Connect…

� Urvi Mehta

� Facebook: www.facebook.com/urvimehta

� Facebook Fan Page:

www.facebook.com/socialmediagal

� Twitter: www.twitter.com/urvimehta

� LinkedIn: www.linkedin.com/in/urvimehta

� Blog: www.urvimehta.com

� PREasy: www.preasy.com

� Social Media Michigan: www.socialmediami.com

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