Marketing to women online

Deepika Bajaj

Founder, Invincibelle LLC.

Who am I?Name: Deepika BajajFounder, Invincibelle LLC

Favorite Quote: Be the change you want to see

Passion: Success to ALL.

Did you Know?

Communication

Connection

Connection

Community

Convenience

Conversation

Where are women?

Marketing to women onlineTerminology

The percentage (%) of an audience exposed one or more times to a communication vehicle within a specified period of time

Reach

Frequency

Average number of times those who are reached have an opportunity to be exposed to a message within a given time period

Marketing to women onlineTips

Websites for women

• Website explains who you are, what you do, and why people should care

• Links that engage visitors and create persuasive momentum

Focus on relationships• ONLINE - create relationships

with your customers by answering her questions, speaking her language, and listening to her.

Act with Integrity

ONLINE - If you tell her it will ship from your warehouse within 24 hours, it needs ship within 24 hours

Don't Focus on the Money

ONLINE - price is a viable comparison point. but the lowest price does NOT always win.

Be an Expert

• ONLINE - create a section of your website that answers her questions and provides valuable

information - free.

Take 100%

ONLINE - in your error messages, don't blame her, blame yourself. Don't say "you failed to fill in the following fields correctly".

Are you viral?

• The new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating."

-eMarketer founder and CEO Geoff Ramsey

Presentation created by

INVINCIBELLE - Deepika Bajajwww.invincibelle.comwww.deepikabajaj.com www.blog.invincibelle.com

Write to us:

deepika@invincibelle.com