MARKETING TO TOMORROW’S COLLEGE STUDENT

MARKETING TO TOMORROW’S COLLEGE STUDENT

Dewayne Neeley

Dual Credit Program Specialist

Western Kentucky University

Bowling Green, Kentucky

Marketing:

the process or technique of promoting, selling, and distributing a product or service.

(Merriam-Webster)

To the High School

• School/class visits• Informational program brochures• Pens• Student ID cards• Shirts for counselors, teachers• Posters

To the High School

To the Community

• Newspaper ads• Radio spots• Local business journal• Program’s website

To the Community

To the WKU Campus Community

Focus on WKU:Admissions event

To the WKU Campus Community

Tailgate

To the WKU Campus Community

Tailgate

To the Next Level

Dewayne NeeleyDual Credit Program SpecialistWestern Kentucky Universitydewayne.neeley@wku.edu

270-745-2386www.wku.edu/dualcredit