Post on 31-Jul-2015
Marketing to MillennialsMeerkat, Periscope, VineInstagram, Snapchat
Raleigh Public Relations Society Luncheon
June 23, 2015
by Sharon Dawson
@TheeDesign
“Millennials are selfishconsumers
of social media”
Quote by Justin Lafazan from DMFB 2015 Conference
•Phone next to them when sleep
•On desk at work
•On table during meetings
•Average attention span: 8 seconds
Millennials
Live Streaming
•Post when people can view
• Interesting
•Needs to be watched NOW
•Great for sports, political rally, breaking news
Periscope
• Saves broadcast after over, so people can view
later
• iPhone and Android
• Being adopted by celebrities & events
• CNN Royal Correspondent Max Foster for Princess
Charlotte’s birth
Winner: Periscope
• Integrates with Twitter
•Save broadcast afterwards
Keep an eye on YouTube to make a big play in this space
Vine vs Instagram
Vine Instagram
20 million users 130 million users
6 seconds 15 seconds
Loops videos Plays video once
No filters 13 filters
Share on Vine, FB, Twitter Share on FB, Twitter,
Tumblr, Email
Winner: Instagram
•Millennials 2nd most popular social network
•Use existing account
•Filters for videos
•More time allotted – 3 to 15 seconds
Users
•Ages 18-34
•90% of users are under 35
•68% female
•23% of teens says is favorite social media
Brands
•National Geographic, Victoria’s Secret, Nike,
Forever 21, Starbucks
•Videos: MTV, NBA, GoPro, Wendy’s, HBO’s
Girls