Marketing through social media - the basics

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What are the fundamentals of social media success for your business? Mythology breaks it down for you, including some key suggestions on how to hold an interesting conversation.

Transcript of Marketing through social media - the basics

Marketing Through Social Media

8.23.10

Crystal GoodDirector of Brand Development, Chief

Mythologist

Marketing used to be much simpler.

www.mythologymarketing.com

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It’s just not like that anymore. It’s hard work!

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A Coordinated Conversation is Required.…But Two-Way Conversations are More Difficult

Than One-Way Megaphones!

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http://www.google.com/imgres?imgurl=http://lavrusik.com/wp-content/uploads/2010/04/twitter.png&imgrefurl=http://lavrusik.com/2009/12/23/8-news-media-business-trends-for-2010/&usg=__YYWaxbJVoZm49djJ3dl6YkZrZEc=&h=256&w=256&sz=27&hl=en&start=5&um=1&itbs=1&tbnid=FbMT-lNSzauZsM:&tbnh=111&tbnw=111&prev=/images%3Fq%3Dtwitter%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1I7DKUS_en%26tbs%3Disch:1

http://www.google.com/imgres?imgurl=http://www.gie-expo.com/gieexpo/templates/giee_960_white/images/Facebook_icon.png&imgrefurl=http://www.gie-expo.com/gieexpo/index.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D51%26Itemid%3D97&usg=__kP1HVpGScy6peLbVB4b_VAb5Cww=&h=512&w=512&sz=44&hl=en&start=20&um=1&itbs=1&tbnid=5DyhH8M7S3rMYM:&tbnh=131&tbnw=131&prev=/images%3Fq%3Dfacebook%26um%3D1%26hl%3Den%26rlz%3D1I7DKUS_en%26tbs%3Disch:1

http://www.google.com/imgres?imgurl=http://scrapetv.com/News/News%2520Pages/Technology/images/youtube-logo-2.jpg&imgrefurl=http://scrapetv.com/News/News%2520Pages/Technology/pages/YouTube-challenges-users-to-guess-how-much-money-its-losing-Scrape-TV-The-World-on-your-side.html&usg=__8yP-8F1r8FT7j5CXLZvrs3WEEk8=&h=345&w=487&sz=21&hl=en&start=5&um=1&itbs=1&tbnid=dI7uwE0TkZ9HwM:&tbnh=91&tbnw=129&prev=/images%3Fq%3Dyoutube%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1I7DKUS_en%26tbs%3Disch:1

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http://www.google.com/imgres?imgurl=http://thenextweb.com/us/files/2010/03/foursquare_logo.png&imgrefurl=http://thenextweb.com/us/2010/03/23/foursquare-raw-facts/&usg=__W-PwMPvQu0vjo5tBAkWOsWf1cpY=&h=251&w=623&sz=20&hl=en&start=24&um=1&itbs=1&tbnid=ch6N88tZGF0t6M:&tbnh=55&tbnw=136&prev=/images%3Fq%3Dfoursquare%26start%3D20%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1I7DKUS_en%26ndsp%3D20%26tbs%3Disch:1

We love to talk…

www.mythologymarketing.com

Facebook

www.mythologymarketing.com

Twitter

www.mythologymarketing.com

LinkedIn

www.mythologymarketing.com

YouTube, Other Video Sites

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Niche Communitieseg. ning.com

www.mythologymarketing.com

www.mythologymarketing.com

Marketing Effectiveness in the Internet Era

3,000 4

7%Everybody

WOM

www.mythologymarketing.com

Word of Mouth: The Power of Buzz and Your Opportunity to Participate

www.mythologymarketing.com

How to Win (Facebook) Friendsand Influence Tweeters

www.mythologymarketing.com

Former Procter & Gamble CEO A.G. Lafley:

“The more in control we are, the more out of touch we become. But the more willing we are to let go a little, the more we’re finding we get in touch with consumers.”

Becoming a Publisher of Valued Content

• Understanding your prospects’ and influencers’ interests

• Align with your expertise• Editorial calendar • Content producers – inside and outside organization

– Showcase influencers who are your advocates – Blogs, video

• Optimize content for search engines

www.mythologymarketing.com

Made to Stick, Heath and Heath © 2007 Random House

How to Earn Facebook “Likes”and Twitter Followers

Case Study: Mentos & Diet Coke

www.mythologymarketing.com

Social Media Fills Your Customer Funnel by Activating Current Advocates and Loyal Customers

18

Alignment: Preparing Your TeamGoalsRoles and

responsibilities Performance

objectivesRewardsPoliciesTraining

www.mythologymarketing.com

Mythology

www.mythologymarketing.com

Mythology is a breakthrough marketing system for growth-oriented organizations who want to improve brand, revenue and relationships.

Marketing Research and

Planning

Marketing Infrastructure

Customer Campaigns and

Experiences

Roadmap Capabilities Results

Thanks…Let’s Connect!

• To discuss your social media plans– crystal@mythologymarketing.com

• mythologymarketing.com• LinkedIn.com• Facebook - “Like” Mythology• Twitter/buildingbelief• Search for Mountain State Marketers

on LinkedIn, Facebook

www.mythologymarketing.com

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