© ASTP Digital Limited

The State Of Social & Digital. !Marketing: The Future Is Digital

There are two types of things companies need to do survive in business.

1. Create Opportunity 2. Solve Problems

and by that we mean…

1.Create Opportunity Generate Revenue

2. Solve Problems Make efficiencies & help customers.

Pre the digital age,

tasks down the middle. you could almost split these

Create Opportunity

Marketing Sales PR Research Product Development

Solve Problems

Customer service Insight Operations HR Finance

Things look a little bit different tasks down the middle. tasks down the middle. in successful companies today.

Marketing Sales

PR Research

Product Development Customer service

Insight Operations

HR Finance

Create Opportunity

Solve Problems

So, why does this matter?

Embracing ‘digital first’ thinking & new technology bodes for a fresh

approach to doing business.

….and we want to share with you what we think.

Now, we know what you’re thinking

“ I’ve heard all this before”

But stay with us. You won’t be disappointed.

Let’s start with

consumer behavior  

Or what we call, how people really do stuff.

Firstly we need to understand

‘Screen Scrollers’ We’re in the era of the

Just Look around.

No matter where you are or what you’re doing, someone is using

a scrolling screen near you.

And this is on the up

and is the ULTIMATE time killer. catalyst for instant communication

The smartphone has been a

And companies of all sizes must acknowledge this trend.

So…

1. Telling a brand story 2. Advertising 3. Creating awareness

4. Customer engagement

That marketing stuff…

Is now mobile first

1. Telling a brand story 2. Advertising 3. Creating awareness

4. Customer engagement

second Our phones aren’t the screen when it

comes to marketing

These days are disappearing.

The connected consumer is here.

TV RADIO PRESS OUTDOOR

Brands are used to creating content for traditional media channels:  

But the good ones are doing the same

for new media too.

Mobile Search Twitter

Facebook Vine

YouTube

Snapchat Blogging

Instagram Pinterest

Content Marketing

And why wouldn’t they be?

Measure clicks Measure impressions Measure sales Measure engagements Measure influence Measure brand & comms tracker metrics Measure creative and messaging performance  Better Targeting accuracy (Demographic/location/platform/weather /keywords/conversation/interests) Linear and non linear ROI

More effort & investment in digital & social innovation…

Will take our craft to a higher level.

Oh, and deliver better results, too.

The world of social & digital media for

business is changing rapidly.

Because that’s where consumers are spending more of their time.

Acquisition

Engagement

Brand Immersion

Reach

Word of Mouth

Retention

Awareness

Pick objectives appropriate to your business for your digital activity

Embrace technology that makes us

more efficient at doing our jobs.

Be bold and innovate with

new media driven by today’s

consumer behavior…

…and you’ll never look back.

Thank you for reading.

© ASTP Digital Limited

The State Of Social & Digital. !ASTP | The Social, Digital And Content Marketing Agency

Alex Packham, Founder

@alexpackham alex@astp.co