MARKETING STRTEGIESITM KHARGHAREMBA-BATCH 13 B PRASANNA DEVADIGAKH08JUNMBA87

Source: Sreeradha D Babu & Writankar Mukherjee, KolkataThe Economic Times Date: 16 th April 2009

RETAILERS PITCH FOR LOYALTY IN TOUGH TIMES.

FUTURE, SHOPPER STOP, WEST SIDE FOCUS ON

CUSTOMER RELATIONSHIP MANAGEMENT TO BEAT

SLUMP.

CUT TO FIT

Retailers expect when consumer spending is on a decline, expanding or restructuring loyalty pays will help them in increasing footfall, conversion level and their top line growth.

CUT TO FIT

Few of the retailers are working on CRM (Customer Relationship Management) where they can give some comfort to the customers so that they keep coming back to the stores.

CUT TO FIT

Future Group is planning to launch a new loyalty program, currently the group’s green card loyalty program at pantaloons accounts 55 percent of sales.

CUT TO FIT

Reliance retail is already operates its reliance one program with four million customers.

CUT TO FIT

Shopper Stop has just launched loyalty scheme for its hypermarket ‘’Hyper zcity’’..and they add 3 lakh customer under loyalty program every year

CUT TO FIT

Westside has relaxed entry norms for its loyalty program ‘Club West” to cash in on large foot fall the store is witnessing due to NANO bookings. The chain has over 8 lakh members who generate over 50 percent of sales.

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