Research ObjectiveThe objective of this study is to recognise the factors that influence the decision whether INDIA should go for cashless transaction or not and to prioritize these factors in terms of due importance given to each of them. The study consists of defining the problem as illustrated below. Factors affecting willingness towards cashless transactions

Attributes affecting the willingness towards cashless transactions Independent Variable Dependent variableINDEPENDENT VARIABLE DEPENDENT VARIABLEs

Willingness Gender Experience Awareness Surfing hours Monthly spending Promotional offers Incentives Online spending through cashless transactions Offline spending through cashless transactions Security using Cashless transaction Fraud while using cashless transaction

Analysis:Willingness: Gender: How Gender is inc