MARKETING PLANWORKING SESSION

1. Ask Questions

RULES OF THE DAY

2. Ask Questions

RULES OF THE DAY

3. Interact

RULES OF THE DAY

4. You are the

expert

RULES OF THE DAY

5. Nothing New

RULES OF THE DAY

What do you want to accomplish today?

GOALS FOR TODAY

MARKETING PLANSESSION 1

Advocacy

Fundraising/Events

MARKETING PLAN

PRODUCT

Fundraising Activities

MARKETING PLAN

COMPETITION

CommunityGeneral PublicSponsorsPublic Officials

MARKETING PLAN

MARKET

Logo And More…

MARKETING PLAN

BRANDING

WebsiteeCommunicationSocial Media

MARKETING PLAN

DELIVERY OF MESSAGE

Organizational Goals

MARKETING PLAN

Communication Goals

MARKETING PLAN

Objectives

MARKETING PLAN

Target Audience

MARKETING PLAN

WEBSITE

WEBSITE 101

Define your objectives

WEBSITE 101

Know WHO your intended audience is

WEBSITE 101

Evaluate other sites for:

Design Content Navigation

WEBSITE 101

Design should add value

Make the visitor want to return

WEBSITE 101

Maintain structural & design consistency throughout the website

WEBSITE 101

Less is MoreYou only have a few seconds to catch the visitor’s attention

WEBSITE 101

Include Social Media

& eNewsletter Links

WEBSITE 101

Find partners who will create links from their site to yours

WEBSITE 101

Search Engines love good, fresh content

Evaluate what you are already doing

Learn from others

WEBSITE 101

PRESS RELEASES

Keep it short and to the point

PRESS RELEASES

Stick to the Facts Avoid “selling language”

PRESS RELEASES

Create a headline that grabs attention

PRESS RELEASES

Use Images and an Image Bank

PRESS RELEASES

Make sure the first two sentences are effective and utilize key words that are Search Engine friendly.

PRESS RELEASES

Deliver Press Release electronically

PRESS RELEASES

ENEWSLETTERS

Maintain a current distribution database for Targeted Messaging

ENEWSLETTERS

Incorporate: Links Images Graphics Call to Action

ENEWSLETTERS

Get immediate Response

& Referrals

ENEWSLETTERS

Track who reads and responds

ENEWSLETTERS

Cost Effective Communication

ENEWSLETTERS

FUNDRAISING

FUNDRAISING

Become a donor!  Ninety-four percent of all donations will be used to directly support The Peregrine Fund's projects. All donations are fully tax-deductible.Become a member(with a gift of $25 or more) and enjoy these benefits:CalendarAnnual Report10% Discount on Gift Shop and Catalog PurchasesInvitations to Special EventsFree Admission to World Center for Birds of Prey  ($25--one person; $50--two adults + four children

FUNDRAISING

GoFundMe was created to help people raise money online for the things that matter to them most. By providing an incredibly easy to way to collect money online, GoFundMe has made it possible for everyday people to make huge differences in the lives of family, friends & neighbors.

Very social media oriented!

FUNDRAISING

THANK YOU