Post on 13-Dec-2015
Marketing PlanMarch 2011 – March 2012Submitted March 17, 2011
Prepared by:Ricarlo Williams-Winston
Christina McCumberKenneth MeltonRobert BillingsLuke VanicaTerrell Dixon
Current Market Situation
Competitors⌂ Chandonnet Builders, LLC⌂ Mason Mike⌂ Handy Randy⌂ Chilcote Construction, LLC
Target Market Description
Target and Secondary Markets⌂ Unlicensed vs. Licensed
⌂ Target Market⌂ Secondary Market
Market Objectives
Unlicensed vs. Licensed⌂ Quantitative Bench Marks⌂ Measurement Methods⌂ Criteria for Success⌂ Sales Target Objectives
Advertising Objectives
⌂ Get name out⌂ Find repeat buyers⌂ Word of mouth⌂ Offer mixed gender services⌂ Quality and price⌂ Branding
Advertising Budget
Licensed⌂ Calendar⌂ Home Show⌂ Chamber of Commerce⌂ Website⌂ Phonebook⌂ Angie’s List⌂ Billboard⌂ Float in Local Parades
Advertising Budget
Licensed/Unlicensed⌂ Business Cards⌂ Pens⌂ Facebook⌂ Car Magnets⌂ Postcards⌂ Placement Ads⌂ Church Bulletin’s⌂ Area Business Directory⌂ Muskegon Chronicle Ad⌂ Yard Sign
Advertising Budget (or)
Licensed⌂ Angie’s List⌂ Billboard⌂ Float in Local Parades
Licensed/Unlicensed⌂ Business Cards⌂ Pens
Advertising Budget (or)
Licensed/Unlicensed⌂ Facebook⌂ Car Magnets⌂ Postcards⌂ Placement Ads⌂ Church Bulletin’s
Advertising Budget (or)
Licensed/Unlicensed⌂ Area Business Directory⌂ Muskegon Chronicle Ad⌂ Yard Sign⌂ Flyers