For Android App

FIT- MASTER

MARKETING PLAN

Situation AnalysisExecutive Summary

Goal Strategy

ImplementationTactics

EXECUTIVE SUMMARY

• With India's economy projected to record strong growth in the years to come, the Indian consumer is expected to be endowed with increased spending capacity.

• With rising income levels, people are bound to get obese and hence a fitness app is the need of the hour

• An app which can suggest them diets, regulate calories, track sleeping pattern and help them maintain an active lifestyle

People are becoming more

health conscious day-by-day

Key Features• Diet Charts• Reminders• Sleeping pattern• Suggest personalized diet using GPS• Advice from health trainer

Free Features• Calorie tracking• Full week analysis• Weekly progress and trends• Live chatting• Monitoring Diet• Sleep tracker

Premium Features• Suggesting diet daily using gps location on the basis of person’s demography and other charcateristics like religion etc.

• Live classes with health trainer

• Personalised full trainer• Full checkup with once a month

SITUATION ANALYSIS

• OVERVIEW OF COMPANY AND MARKET

• TARGET CONSUMERS

CORE COMPETENCIES• Using best health trainers

as well as getting early customer reviews

• Using best techniques of data analysis.

• Tie ups with famous health care centres and well-known dieticians

• Limiting misuse of home visiting health trainer of the app

Strategic Assets • User friendly app interface• Personalized healthcare• All round healthcare instruments• Planned and organised

• Obvious choice for customers who are health and diet conscious

• All-in-one one stop health junction is the USP for the app

Young body conscious men and women

Elder people who want to stay fit

Office bearers who want to have a healthy lifestyle

Goal

1 Million

STRATEGY• TARGET MARKET• VALUE PROPOSITION

Target Customers

Customer’s WantsHealthy bodySound sleep

Adequate diet planFit and active lifestyle

Fitness tips

Competitors

AdvertisersAgents Trainers Technical team

Facilitators

Collaborators

Value Proportion

Customers: They become more health conscious than before. The app encourages habits like regular exercise and taking good diet. They are now more fit and healthy.

Collaborators: They are opportuned to compete with the major competitors in the industry.

Company: It provides the employees with good pay and job security.It also encourages them with frequent promotions and good working environment

Daily diet suggestions

• Personalized Health trainer

• Free exercise sessions

Live/Online classes

Premium Features

• Weekly progress reports• Daily calorie intake analysis

• Prompt response• Personalized attention

• Smooth functioning

• Vast choices

• Diet suggestions on the basis of geographical

location • Proper value

• Free Version• Premium Version- 5-6$ a month

keeping in mind the charges of other competing apps

Communication

Implementation

IMPLEMENTATION

• ORGANIZATIONAL INFRASTRUCTURE• BUSINESS PROCESS• IMPLEMENTATION SCHEDULE

IMPLEMENTATION

PHASE 1

App Testing &Official LaunchCustomer Feedbacks & App Updates

PHASE 2

Pitching to the clients, building networks, contracting and payment collection.

PHASE 3

Maintain financial levels of performance and records.

PHASE 4

Develop strategies to enter new cities & Strategic Management

App Testing &Official LaunchCustomer Feedbacks & App Updates

Pitching to the clients, building networks, contracting and payment collection.

Maintain financial levels of performance and records.

Develop strategies to enter new cities & Strategic Management

DISCLAIMERThis presentation was created by Prakhar Kumar Singh, IIT Roorkee as part of an internship under Prof. Sameer Mathur.