Post on 08-Feb-2016
description
PowerPoint Presentation
Marketing On A Shoestring Budget!
1IntroductionProven Strategies from Successful PartnersPartnershipsSocial MediaVendorsQuestions to Ask YourselfDiscussion
Marketing on A Shoestring Budget!
2Marketing on A Shoestring Budget!What Are You Doing? 3Marketing 101Share information about the:Right product to theRight person at theRight time
4Proven Strategies from SuccessfulPartners
5Catalog Placement The #1 strategy for successWhere the course is listedDescription used Cross-reference with other coursesComprehensive offerings
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Catalog Placement: Comprehensive Offerings7Website Placement and Ease of AccessHow many clicks to get there?Registration landing pageKey words for search engine optimization (SEO)Are you looking at web analytics?
http://www.nwtc.edu/academics/continuing/Pages/Personal-Trainer-Continuing-Education.aspx
8Website
9Free OrientationMarket the class and the instructorSave staff time with FAQ---Clear expectationsPossible discount for those who attend and enrollTake registration---direct marketing opportunity!!!Invite traditional students, campus faculty, business/industry, gradsSome REQUIRE!!!
10" I dont give refunds because I offer and require attendance at a free orientation.Free Orientation
" I dont give refunds because I offer and require attendance at a free orientation.11AdvertisingLocal newspaper---Joint publicity letter
Craigslist
Flyers
External signage
QR Codes
12PartnershipsAcademic departments
Expand customer baserelated professions needing CEUs
Financing Assistance Workforce Board, Military Benefits
Payment plans: Nelnet, Paypal
13Business/Industry PartnershipsInternship opportunities
Job Fairs
Skill gaps
Employee recruitment
Incentives ( 5 for 1 Discount!)
14Staff Training New program updates
FAQ sheets
Class attendance
15Social MediaFacebook, Linkedin, Twitter!!Link to Registration/Web SiteCurrent, relevant, timely informationHootsuiteBlog and website
16Facebook: 900 MILLION!
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18E-Selling TipsSet aside time.
Develop an e-data base
Set a goal
Avoid Mondays!
BCC to protect privacy!
Subject line is KEY!
Hightower, T. (2010.) 10 E-Selling Tips. Presentation. NCCET Annual Convention, 2010. Miami, Fl. GradsProfessional GroupsCampus GroupsInquiries19E-Selling TipsCreate an event or promotionWRITE ABOUT SOMETHING!
Position direct links to programsCALL TO ACTION
Dont stop at one.EXPOSURE!20VendorsMarketing AssistanceOne-page color flyerAds in trade magazinesSchool locator page on W.I.T.S. website5:1 incentive programPassword protected partner web page
Staff Training Apply for approval for financial assistance21Questions to Ask Yourself
22Am I using our catalog as effectively as possible? Am I using our website as effectively as possible?
Am I creating and distributing flyers?
Am I offering a free orientation?
Is my staff knowledgeable of the program and able to answer questions?
Am I using email and social networking sites to market the program? 23Am I using email and social networking sites to market the program?
Am I using direct marketing to target students from other related classes or related occupations?
Am I networking with workforce boards, Veterans, MYCAA eligible groups?
Am I networking with academic departments in related fields and industries?
24Thank You!Amy Hyams, Ed.D.702-266-0692ahyams@witseducation.com
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