KEY POINTS YOU SHOULD TAKE AWAY…

Your plan must include and align four areas of preparation:

- Business Strategy

- Technology Strategy

- Business Operations

- Technology Operations

It’s not all about mobile technology, it’s about processes, too

Think about M-commerce as a transformational opportunity

You can start with a current state readiness assessment to build support

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IS IT TIME TO GET READY FOR M-COMMERCE?

Gartner’s Hype Cycle

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IT’S ALSO TIME TO PLAN DIFFERENTLY

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Blank

THE “READINESS” MODEL

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Business Architecture Technology Architecture

ASSESSING YOUR READINESS

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Technology Readiness

Low Maturity High Maturity

BUSINESS DIMENSIONS OF READINESS

Business Strategy and Plan

Business Imperatives: Customers, Partners, Suppliers, Employees

Industry and Competitive Analysis

M-commerce Education and Awareness

Business Architecture

Pilot Projects and Project Portfolio

Operations Design, Process Reengineering, and Build-out

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TECHNOLOGY DIMENSIONS OF READINESS

Technology Strategy and Plan

Technology Imperatives: Customers, Partners, Suppliers, Employees

M-commerce Education and Awareness

Technology Architecture and M-commerce Infrastructure Integration

Technology Scan and Partner Selection

Project Portfolio and Demonstration Projects

M-commerce App Design and Build-out

M-commerce Solutions Deployment

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A “READINESS” ASSESSMENT

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MOBILE COMMERCE DIAGNOSTIC TOOL

T IME

EN

TER

PRI

SE

ADOPT

ION

Early Adoption Strategy & Planning Design & Development Deployment & Integration

Customer &

PartnerRequirements

Customer/Partner

ProcessDefinition

Customer/Partner

InfrastructureIntegration

Business

Strategy &Architecture

Technology

Strategy &Approach

OperationsDesign &Build-up

MobileInfrastructure

Integration

InfrastructureBuild-up &

Roll-out

MobileRequirements &

Architecture

ServiceSupplierSelection

Mobile Technology Development and Ongoing Commercial Readiness Review

Mobile Process Design and Performance Engineering

Mobile Project Evaluation and Refinement

Mobile-Wireless

ReadinessAssessment

B1

MobilePilot Projects

B2

MobileTechnologyEducation

B4

P1

P2

O1 O2 O3

R2

TechnologySupplier

Selection

R1

Mobile

SolutionsPortfolio Mgmt

Y1

Solution

Design &Development

Y2

Mobile

SolutionsDeployment

Y4

G1 G2 G4G3

Industry & Competitive Awareness

B3

Solution

QA & Testing

Y3

WHERE CAN YOU CREATE M-COMMERCE VALUE?

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Enterprise

Mobile

Solutions(360

oView)

Customers Employees

SuppliersPartners

YOU MUST PRIORITIZE AREAS OF OPPORTUNITY

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What View Do You Want to Start With?

Inside-OutFocus is on equipping sales/service reps with tools

Goal: Cost Reduction

- customer acquisition costs

- customer servicing costs

-product/service delivery costs

Outside-InFocus is on equipping customer with access

Goal: Revenue

- new solutions, new businesses

- up-selling, cross-selling

- location-based promotions

Customers

Enterprise

Mobile

Solutions

ALIGNING PROCESSES AND PLATFORMS

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Remote Order/POS Entry

Order/Inventory Inquiries

Track Product Components

Perform Onsite Support

Research New Products or Services

Schedule Customer Calls and Routes

Mobile Point of Access: Sales, Service

Retail Merchandising

Sales Force Automation

Product and Promotion Delivery

Field Service -Work Order Management,

Asset Tracking, GIS, Fleet Management

Business Strategy:

Priorities

Business Operations:

ProcessesTechnology Operations:

Applications

Customers

Enterprise

Mobile

Solutions

Sales Force Automation (SFA)

Field Support Automation

Customer Relationship Mgmt (CRM)

Dispatch and SchedulingSuppliers

Employees

Partners

WHATEVER YOUR STRATEGY, YOU NEED A PLAN

Transform the Business

Grow the Business

Operate the Business

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Value from

M-

Commerce

IN SUMMARY…

“The best way to predict the future is to invent it.”Alan Kay, Father of object oriented computing and the laptop computer

For More Information, or for Support with an M-Commerce Assessment…

Mobile Commerce Readiness Assessment enables management to assess their enterprise’s readiness to utilize mobile technologies to create new business value. The summary highlights under-developed areas in both business and technology requiring attention. The goal: insure the success of pilot projects and enterprise roll-outs and help insure investment payback.

Mobile Commerce Opportunity Assessment helps management define the business processes which could benefit the most from mobile technologies. It helps set the enterprise agenda and insures that initiatives are aligned with business strategies.

Mark S. Coronna

Marks & Crown

612-554-0081

markcoronna@msn.com

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