Marketing I Phone Apps

Marketing iPhone Apps

Who am I?

• Scott Michaels, Vice President Atimi Software

About Atimi

• Founded nine years ago in Vancouver BC

• Named one of BC’s fastest growing tech companies 2006 and 2007

• Founder and President, Steven Gully, named one of Business in Vancouver's Top 40 Under 40 in 2007

• Operate as a service firm, we don’t produce product under our own name

Orchard - The Atimi iPhone KitAtimi created a set of features most common to iPhone applications, allowing for faster development with high quality

• Server - Side component (messages, data, etc)

• Queue management to take care of all the interruptions to applications (phone calls, etc)

• Photo gallery with all expected bells / whistles

• Integration with statistics tracking packages

• Mapping

• Javascript Bridge to Cocoa

• Much more...4

Atimi iPhone Releases

Access Hollywood

New York Times

Reader6

Etch a Sketch

HaHaHa

Sex and the City

Carrie’s Closet 9

Sesame Street

Johnson & Johnson CareConnector

Poop the World

Gin Rummy Deluxe

Go Fish

Marketing iPhone Applications

Marketing iPhone ApplicationsStarting up Name and Name Reserving

Competitive Analysis Category

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Web PresenceRequired Minimum

Go beyond the basics

Adwords

Review / BlogsApp Review Sites

Well known blogs

Specialist blogs

Advertise your App Medialets

Greystripe

AppleProgram Manager

UI Review

Apple Build

Supporting documents

Make the Case for your App

Cross PromotionOn your own

With your peers / frenemies

Under Served Markets Women

Hispanic / Latino

Children

Traditional Media Print

Targeted Users Testimonials

Word of Mouth

Trade Publications

Trade Sites

PricePrice Clustering

Free Versions for $5 and up

In APP

Exclusivity

Locking Content

Rewarding

Starting Up

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

How do you stay on top of what is new?

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

iTunes

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

Web Presence

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

Blog / Review

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

Traditional Media

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

Targeted Users

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

ADS (Outgoing)

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

In App

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

Frenemies

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

Pricing Models

Subscriptions By the Year

Under Served Markets

Any Big Players?

Your Di!erentiator

Your Weaknesses

iTunes Page

Marketing Text Area

Screenshots

Brick / Squish

Enhanced Guppy Page

Enhanced Listing

Adwords

Well known blogs

Specialist blogs

Greystripe

UI Review

Apple Build

Hispanic / Latino

Children

Word of Mouth

Trade Publications

Trade Sites

In APP

Exclusivity

Locking Content

Rewarding

Contact Atimi

Scott Michaels, Vice President

smic@atimi.com(604) 787-1000

Address

311 Water Street, Suite 620

Vancouver, BC, Canada

V6B 1B8

Marketing I Phone Apps

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