Marketing Huddle | Power Networking Blueprint-part 3

Post on 18-Jan-2015

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http://www.marketinghuddle.com Most successful business owners will tell you that there are three critical assets in their business: Their customers Their product or services Their business relationships All of these take hard work to develop, but the third one (business relationships) is one that often gets neglected. Relationships are difficult to build at the best of times. But, when you’re busy with all the other “stuff” of life, they’re often the part that gets neglected – whether they’re personal or business relationships. Find out what one of the biggest mistakes you are making in marketing your small business! After years of consulting with business owners on their Marketing Strategy a pattern began to appear. I found that we were focusing on specific points in building out their strategy and each one built upon the previous. As I began to research these strategies, a simple system appeared that delivered powerful results. Once I began to walk the client through the steps, I drew 3 boxes on a Legal pad and it opened up vast amounts of opportunities for us to grow their business. The simplicity of the "boxes" is what gives it the powerful results because anything that becomes cumbersome...doesn't get done! As an avid reader of personal development teachings, such as Tony Robbins, I remembered that he coined his concept of constant-and-never-ending-impr­ovement: "CANI" This gave me the idea to call my system "CA-TA-SA" relating to the 3-box coaching system I created which is a fusion of Competitive Advantage, Target Audience and Strategic Alliances. The result that you will experience is that ALL of your marketing will resonate powerfully with your target audience so that they fully understand why you are the obvious choice! This is a small part of your overall Marketing Plan but is the best place to start to give you a solid blueprint to get started with right away. The next logical step is to move into Strategic Marketing Coaching. Mike Saunders with Marketing Huddle can help! Marketing Huddle LLC 5885 Allison Street PO BOX 746003 Arvada CO 80003 United States (720) 232-3112 http://www.marketinghuddle.com

Transcript of Marketing Huddle | Power Networking Blueprint-part 3

POW

ER NETW

ORKING

MO

DU

L E 3

THE NEXT STEP

Use your follow-up to

keep the conversation going by

proposing a next step.

FOLLOW-UP ETIQUETTE

Be real and authentic.

If following up over email, be extra friendly and polite.

Think of your follow-up as a way to deepen your

relationship and get to know the other person

better.

ACTIVITY:

Write a follow-up email template to use after each networking conversation.Create an openingLeave place holders for filling in

information about who you are, where you met and what you talked about

Write a closing

A GAME PLAN FOR YOUR POWER NETWORKING

Have a solid game plan in place for

your networking.

YOUR NETWORKING SCHEDULE

Plan to attend at least one networking function each week.

Write down follow-ups and any other related activities.

 

MAKING THE ROUNDS

Research and prepare before functions.

Set a quota for how many contacts you'll make.

GETTING INTO THE RIGHT MINDSET

Take a moment before each

function to get into a relaxed, positive, and

confident mindset.

TAKE NOTES

During the function, take notes so that you can remember the details of each person you meet.

DON'T STOP NETWORKING

Even when you've gathered many contacts and you're

busy interacting with them, don't stop attending

networking functions.

YOUR NETWORKING BUDDY

You may want to network in pairs,

taking a 'networking

buddy' with you to events.

CONCLUSIONMake your game plan

flexible and make changes as needed.

ACTIVITY:Write out your game plan as specifically as possible, adding your next steps to your action plan and preferred calendar. Be sure to include:Events you want to attendPeople or companies you want to

connect withResearch about those prospectsDates for getting things done and

following up

MEASURING YOUR NETWORKING RESULTS

INTRODUCTIONIn order to tell whether your

networking is paying off or not, you need to measure results with reliable data.

KEY METRICS

Choose a few key metrics to use to

monitor your progress.

NEW CONTACTS

An easy metric is to

keep track of the number

of new contacts.

 

NEW INTERACTIONS

You may choose to measure the

number of follow-up communications

and interactions as well.

OPPORTUNITIES, VENTURES AND

SALES

Metrics should be tailored to your particular goal.

FAVORS DONE FOR OTHERS

You can also measure progress by

counting the good things you've done

for others.

Watch your metrics closely and if they're not showing the progress you'd like to see, make changes to your

game plan.

ACTIVITY:

Choose 2-4 key metrics and set goals for them.

MAINTAINING A POSITIVE MINDSET

FOR POWER NETWORKING

In order to network

effectively, you need a positive mindset.

KNOW YOUR STRENGTHS

Focus on your personal strengths and the good things you do for others. 

NO BIG DEAL

Imagine that you're just being social and having a good time.

FOCUS ON OTHER PEOPLE

Keep the focus on other people to take it off of

yourself.

FAKE IT

Imagine that you've already reached your networking

goals.

NO WAY TO LOSE

Keep in mind that there's really nothing

that can go wrong.

 

PREPARE WELL

If you're well prepared, it's easy to be positive and

confident.

As you network more,

you'll find it easier to be positive

and confident.

ACTIVITY:

Write down your motivating goal and post it where you can see it.

Write down 3 tips you find most effective for encouraging your own positive mindset.

www.MarketingHuddle.com/contact-mike