Marketing and Communications

Reinvented

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@jonobean

Change

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Only Two questions worth asking

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Replacing the 4 Ps

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Concentrate on Owned & Earned Media

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Don’t Build your Brand on Rented Land

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10% drop in Facebook Organic Reach = 25% rise in Share Price

JANOCT NOV DEC FEB MAR APR

$40

0%

15%

12%

9%

6%

3%

$50

$60

$70

Facebook Share Price Average Organic Page reach

Build your own audience

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The Power of a Subscriber

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Emotional Connection = Differentiation

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Not Real Time but Right Time

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h

From media relations to advocate amplification

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Move from ABC to ABH

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From Media Sell in to Content Partnership

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The 8 Second Value Proposition

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8 Second VP eg

8 Second VP eg

8 Second VP eg

The brand newsroom

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The brand newsroom

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Thanks!@jonobean