Post on 31-May-2015
description
We help many of the best known
brands connect and engage with
their customers…
By creating relevant, inspiring and
ongoing dialogue throughout the
entire customer journey.
STRANGER
LEAD
CUSTOMER
VISITOR
PROMOTER
SECOND
PURCHASE
THIRD
PURCHASE
Personalized Marketing
Solutions
• Segmentation
• Targeting
• Predictive Modeling
• Response Analysis
• Testing
• Data Visualization
• KPI Reporting
• Product/Service Sales
• Inbound/Outbound
• Customer Service
• Social Customer Care
• Problem Resolution
• Appointment Scheduling
• Program Enrollment
• ecommerce Website Design
• Order Management
• Custom Kitting
• Bulk Distribution
• Warehousing
• Logistics
• Digital Variable Print
• Direct Mail
• Fulfillment
• Web
• Mobile/SMS
• Social
With 4 Areas of Competency
Customer Insight Development &
Data Analytics
ecommerce & Fulfillment
Solutions
Customer Care and Personalized Sales
4
Marketing Services Channel Management, Creative, Variable Digital Print Direct Mail, Digital, Email, Phone, SMS, Social, Event Mgmt.
Contact Center Phone, Social Engagement & Analytics
ecommerce eStore, Order Mgmt.
Fulfillment Letter shop, Bindery, Finishing,
Package, Ship, Warehouse
Data Analytics Data Append, Persona Development, Predictive Modeling
Results Driven
Structured to Focus on Results
Data Insights
& Analytics
Digital/Direct
Marketing
Contact
Center
ecommerce &
Fulfillment
Aligned on the Business Outcomes
• Outcome:
Increased sales
Decreased cost per
acquisition
Increased revenue
Increase in market share
Sales Decreased sales cycle time
Increased conversion ratios
Increased speed to market
Improved competitive
intelligence
Outcome:
Increased retention
Improved first call
resolution
Improved experience
Improved ratings &
online reviews
Service
Increased word of mouth
referrals
Reduced cost per call
New customer engagement
and recommendations
Results Achieved Sales Lift of 22% per year using sophisticated modeling & data mining techniques to promote the right product via the right marketing channel
Data Insights
& Analytics
Digital/Direct
Marketing
Increased response rate by 46% and close rate by 8% with personalized content and variable digital print. Saved $1.6 million in annual postage rates
Contact
Center
Increased conversion by 34% without increasing costs utilizing personality based routing.
ecommerce &
Fulfillment
99.9% accuracy in fulfillment Increased e-store sales by 48% and online order volume by 28%
Privately Held Since 1977
We Invite You To Succeed With Us
Connect with Us
1-800-523-5867
sales@dialog-direct.com
www.Dialog-Direct.com
We Want to Hear Your Business
Objectives