Marketing By Design

Marketing by DesignUtilize Proven Marketing Principles in Web Design to

Increase Conversions and ROI

Saturday, August 1, 2009

Slides and Audio

Slides (with audio) will be uploaded to SlideShare/beley and posted to www.brandoneley.com

Clarify Desired Actions

What do you want visitors to DO?

• Place an order

• Download software trial

• Complete a free trial signup

• Request more information

• Schedule a showing

Desired Actions

Remove Distractions

Optimize Navigation

Base Navigation off Users, Not Deparments

Simplify

What’s Clickable?

Calls to Action

Third Party Validation

Programs

Other Validation

• Customer Reviews

• Testimonials

• Letters of Recommendation

Don’t Ask Too Much

Omit Needless Words

Title of the PageLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed malesuada, orci ut rutrum venenatis, nibh neque dictum eros, in rutrum magna mi vitae eros. Mauris vitae egestas nibh. Fusce volutpat, eros a vehicula aliquam, dui odio imperdiet ante, quis fermentum sapien tortor non massa. Donec hendrerit lobortis tortor, in sagittis metus laoreet quis. Sed tempus ullamcorper nibh nec hendrerit. Maecenas pharetra dignissim nisl quis molestie. Proin at augue nibh, vel adipiscing leo. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque nec eros in enim accumsan adipiscing. Nam mollis tortor a metus pharetra aliquam. Sed vitae nisi erat. In nisl neque, vehicula sit amet venenatis imperdiet, placerat porttitor enim. Praesent a bibendum lectus. Integer diam nisl, pretium sit amet venenatis nec, dapibus a dui. Phasellus mauris nunc, varius non volutpat quis, gravida nec nunc. Vestibulum hendrerit orci sit amet sapien venenatis elementum congue erat sagittis.

Fusce ultrices diam vitae lectus porttitor pellentesque ultrices enim porta. Phasellus ultricies rhoncus dolor, in sagittis metus ullamcorper placerat. Pellentesque viverra vestibulum nulla et vehicula. Suspendisse vestibulum lobortis risus, nec pellentesque dui faucibus at. Maecenas quis purus a elit vulputate auctor. Suspendisse eget turpis eget eros tristique accumsan. Nunc augue mi, pellentesque in varius et, consequat eu eros. Quisque ornare iaculis enim, sed tincidunt felis suscipit pretium. Nullam interdum aliquam lacus, in adipiscing odio adipiscing vel. Fusce lacinia, augue vitae commodo consequat, dolor massa interdum velit, in congue quam ante a dolor. Integer blandit pellentesque ornare. Proin bibendum tellus id lectus vestibulum at congue purus venenatis. Morbi laoreet pulvinar ante, eget suscipit nisl sagittis non. Praesent pulvinar facilisis scelerisque. Mauris laoreet convallis nisi vitae feugiat.

Aliquam at condimentum mauris. Suspendisse a metus ac dolor imperdiet pretium sit amet sit amet metus. Phasellus mi sem, eleifend a vestibulum molestie, dictum ac turpis. In hac habitasse platea dictumst. Aenean mollis viverra risus, vel interdum nunc accumsan vel. Etiam suscipit, sem nec blandit adipiscing, nibh justo sollicitudin nisl, non tempor sapien elit ac enim. Donec bibendum iaculis erat, vel posuere dui pretium sit amet. Suspendisse auctor, dui a congue iaculis, dolor dui viverra erat, at facilisis risus nulla ac est. Phasellus in massa convallis lacus viverra gravida. Suspendisse metus nisl, iaculis et adipiscing quis, vestibulum ac felis. Duis rutrum felis ut nisi tempor gravida. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec vitae mi lectus. Integer bibendum consectetur tellus, vitae aliquet sapien fringilla scelerisque. Etiam pellentesque rutrum quam sit amet pulvinar. In luctus auctor aliquet. Vivamus risus diam, pulvinar a sollicitudin a, posuere eget enim. Donec ac ornare metus.

Vivamus risus sem, sagittis non accumsan a, posuere vitae neque. Vivamus faucibus volutpat diam vitae hendrerit. Nam imperdiet iaculis massa, in consequat dolor cursus ac. Phasellus id massa eget elit rhoncus fermentum ac consequat leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tellus mi, malesuada ut sagittis et, sodales vitae odio. In hac habitasse platea dictumst. Pellentesque non justo euismod ipsum tristique rutrum quis vel lacus. Mauris dictum tempus ligula, eu sollicitudin ipsum tristique vitae. Sed ultricies, nibh in cursus consequat, ipsum ante gravida magna, nec ornare eros tortor vel neque. Donec in turpis mauris. Aliquam ante massa, pulvinar sed ultricies eget, varius sit amet eros. Cras placerat dui ut mauris pretium imperdiet lobortis nunc rutrum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nullam ante neque, condimentum a tristique eget, rutrum eu tellus.

Proin tincidunt nulla et dui mollis elementum. Integer ut urna id arcu dapibus placerat. Donec cursus lobortis orci nec posuere. Proin vulputate nibh id ipsum imperdiet eget pretium lorem feugiat. Sed velit eros, sodales nec euismod ac, aliquam sit amet ligula. Donec at urna sem. Nunc feugiat tortor non sem tempus posuere. Morbi purus mi, pharetra non eleifend quis, tincidunt non nibh. Vivamus varius dolor ac est faucibus molestie. Nunc et libero quam. Mauris posuere feugiat neque eget consectetur.

Donec mauris nibh, malesuada vel lobortis non, imperdiet eget dolor. Quisque convallis diam vitae lacus semper ac varius leo accumsan. Vivamus elementum malesuada tempus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Curabitur felis enim, feugiat eu tempus at, fermentum quis dui. Quisque imperdiet, dui eget elementum feugiat, orci dolor posuere mauris, eget euismod elit quam non odio. Aliquam erat volutpat. Nunc hendrerit tristique posuere. Suspendisse potenti. Ut nec odio in quam luctus mattis vitae a magna. Nulla tincidunt faucibus justo at tempor. Fusce non rhoncus urna. Mauris sit amet suscipit felis.

Title of the PageProin tincidunt nulla et dui mollis elementum. Integer ut urna id arcu dapibus placerat. Donec cursus lobortis orci nec posuere. Proin vulputate nibh id ipsum imperdiet eget pretium lorem feugiat. Sed velit eros, sodales nec euismod ac, aliquam sit amet ligula. Donec at urna sem. Nunc feugiat tortor non sem tempus posuere. Morbi purus mi, pharetra non eleifend quis, tincidunt non nibh. Vivamus varius dolor ac est faucibus molestie. Nunc et libero quam. Mauris posuere feugiat neque eget consectetur.

• Lorem ipsum dolor sit amet

• Consectetur adipiscing elit.

• Sed malesuada, orci ut rutrum venenatis

• Nibh neque dictum eros, in rutrum magna

Vivamus risus sem, sagittis non accumsan a, posuere vitae neque. Vivamus faucibus volutpat diam vitae hendrerit. Nam imperdiet iaculis massa, in consequat dolor cursus ac. Phasellus id massa eget elit rhoncus fermentum ac consequat leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tellus mi, malesuada ut sagittis et, sodales vitae odio. In hac habitasse platea dictumst. Pellentesque non justo euismod ipsum tristique rutrum quis vel lacus. Mauris dictum tempus ligula, eu sollicitudin ipsum tristique vitae. Sed ultricies, nibh in cursus consequat, ipsum ante gravida magna, nec ornare eros tortor vel neque. Donec in turpis mauris. Aliquam ante massa, pulvinar sed ultricies eget, varius sit amet eros. Cras placerat dui ut mauris pretium imperdiet lobortis nunc rutrum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nullam ante neque, condimentum a tristique eget, rutrum eu tellus.

Don’t Please Everyone

The Dime Rule

TEST, TEST, TEST

Google Website Optimizer

Testing Tips

• A/B Split Testing

• Multivariate Testing

• Statistically Significant

Resources

• Google Website Optimizer

• Crazy Egg

• Landing Page Optimization

• Online Marketing Inside Out

Brandon EleyInteractive Director, Kelsey Advertising & Design

brandon@kelseyads.com

Online Marketing Inside Outby Brandon Eley & Shayne Tilley

www.brandoneley.com www.kelseyads.com

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