Marketing Branch Libraries to Students Through Web Videos

Our Top Ten Tips (in ten minutes)

Brooke Cox and Caroline GilsonDePauw University Libraries

Tip #1: Consider the why factor

Tip #1: Consider the why factor

Web 2.0 Image credit: http://flickr.com/photos/calvinly/430342332

Tip #2: Consider video as a marketing tool

Tip #3: Find your inspiration

http://www.youtube.com/watch?v=Gu8eypvMRN8

Tip #4: Collaborate

Tip #5: Plan it

• storyboard your shots• write the scripts• gather props• find actors

Tip #6: Film it• know your camera• lights and mics ready• film, film and more film• people are good

Tip #7: Edit it• iMovie vs. Final Cut Pro• know your footage• the role audio will play

Location…

Location…

Location…

Tip #8: Spread the word

Tip #9: Assess it

Tip #10: Keep building

1. Consider the why factor

2. Consider video as marketing tool

3. Find inspiration

4. Collaborate

5. Plan it

6. Film it

7. Edit it

8. Spread the word

9. Assess it

10. Keep building

Questions?

Brooke Cox bcox@depauw.edu

Caroline Gilson cgilson@depauw.edu

Jessica Bozeman jessicabozeman@depauw.edu