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Abby TrottClient Success Manager, MailChimp@abbytrott

MARKETING AUTOMATION HACKS:

MAILCHIMP

Jocelyn HardyClient Success Manager, MailChimp@jocelynhardy

Jason HoffmanCustomer Success Specialist, Uberflip

@jason_hoffman

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Join in on

WE WILL SEND THE RECORDING.

Questions? We’ve got answers!

(At the end of the webinar ☺)

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STICK AROUND FORA DEMO

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Meet the ExpertStreet Cred:

5 years at MailChimpAs a Client Success Manager, I act as the liaison between MailChimp and our clients. It's my responsibility to see that those clients are maximizing the value of the products and services MailChimp provides.

Abby Trott

MailChimp

@uberflip#MAHacks

Meet the Expert

Street Cred:6 Years at MailChimp Also a Client Success ManagerI work directly with MailChimp clients on a day to day basis providing strategic guidance to help them meet their email marketing goals.

Jocelyn Hardy

MailChimp

@uberflip#MAHacks

Let’s get hacking

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About Automation Automation workflows use triggers to send an email or a series of emails to specific subscribers on a list. A trigger can be an open or click in one of your campaigns, a subscription to your list, or an action that's combined with one of MailChimp’s other features.

In this presentation, we're going to be working with three examples:

1. Product Recommendations based on Ecommerce activity2. A win-back series to automate your list engagement goals3. An educational series to inform your customers about your features and products

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About Automation

Workflow Types● List Activity● API ● Campaign Activity● Integration ● Date Based● Ecommerce

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Hack #1- Product RecommendationsSave time - use a pre-built ecommerce workflowTriggered based on purchase events and buying behavior

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Hack #1- Product RecommendationsUse the ability to add emails to a workflow to follow up with product recommendations after your subscribers make a purchase. Trigger the next email based on engagement to reward subscribers who are interested in receiving more information about your products and/or features.

Screenshot here

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Hack #2 - Win-back Workflow

Bring back lost or inactive customers -

Create a segment of subscribers who have no buying activity or engagementConsider using MailChimp’s member rating tool to easily find inactive subscribers

Export Segment

Screenshot here

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Hack #2 - Win-back Workflow

List Activity > Join List Group

This workflow will be triggered when you import your inactive subscribers/ customers to a specific group within your list

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Hack #2 - Win-back Workflow

Create a series of emails triggered based on inactivityInactives are sent two emails before a “Goodbye” email is sentInspiration: http://reallygoodemails.com/retention/

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Hack #2 - Win-back WorkflowUse the unsubscribe from list post sending list action to automatically remove subscribers who never open an email in this series

Add subscribers to your selected list group to trigger the workflow when you’re ready

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Hack #3 - Educational SeriesUse the Educate Subscribers pre-built workflowTriggered based on list activity

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Hack #3 - Education Series

Add as many emails to your series as neededThe timeframe between each email is 7 days You can also use post send actions to update the status of your subscribers once they have completed the series

Additional info

Screenshot here

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Hack #3 - Educational Series

Due to the number of emails in the series, use Automation merge tags to let the subscriber know what to expect next.

Give subscribers the option to opt out of the series but continue to stay on your mailing list.

Raw Merge Tags in Unsent Email

Rendered Merge Tags in Live Email

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Example

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MailChimp Guide: Working with Automation

http://mailchimp.com/resources/guides/working-with-automation/

About Automation

http://eepurl.com/bDcHw9

Create an Automation Workflow

http://eepurl.com/bCsiDr

About Automation Workflow Types

Resources

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QUESTION TIME!

Abby TrottClient Success Manager, MailChimp

@abbytrott

hub.uberflip.com

Jocelyn HardyClient Success Manager, MailChimp

@jocelynhardy

Jason HoffmanCustomer Success Specialist, Uberflip

@jason_hoffman

Find out how Booker decreased theircost per lead by 71% with content.

READ CASE STUDY