How Marketing Automation How Marketing Automation

Can Help Your Account Based Can Help Your Account Based Marketing EffortsMarketing Efforts

Marketing…What?Marketing…What?

Marketing automation is a software tool that allows companies to streamline, automate, and measure marketing tasks so they can increase operational efficiency and grow revenue faster.

Marketing Automation!

So What Does it Do?So What Does it Do?

It simplifies a companies marketing campaign as well as allowing a much bigger potential for reaching new prospects

What You Will Need to DoWhat You Will Need to Do

RESEARCH

You’re going to need to do a lot of research first in order to put together a strong target list

This will aid you in your Account Based Marketing process

Knowledge is power in ABM!

Marketing Automation’s 7 Step Process

Marketing Automation’s 7 Step Process

#1 Build a Target List#1 Build a Target List

How?How? Use your research and construct a list of companies that may be interested in you

#2 Execute Campaign #2 Execute Campaign

Put your campaigns out there for your target list to see

#3 Measure Email/Website Behavior

#3 Measure Email/Website Behavior

The marketing automation software will measure the effectiveness of your outbound emails and current website

It is important to pay attention to where your marketing campaigns are going and what they are saying

It would look very bad if you sent a construction company a campaign focusing on flower arrangements

#4 Identify Leads#4 Identify Leads

Leads

It will then help to show what prospects were positively affected by your marketing campaign

I HATED IT!

#5 Move Qualified Leads to Sales

#5 Move Qualified Leads to Sales

Qualified Leads

Sales

From here there will be a suggested list of who to move into your CRM (Customer Relationship Management)

It is because ofthese reasons…we have decidedto choose…

#6 Move Possible Lead to Nurture Cycle

#6 Move Possible Lead to Nurture Cycle

Nurture

Continue with a marketing campaign to prospects who seem genuinely interested

#7 Measure Marketing Performance

#7 Measure Marketing Performance

Using Marketing Automation, you will be able to see statistically what marketing campaigns worked and what didn’t

MarketingMarketing

It makes your business life easier Allows for a constructive learning process Frees up your marketing team to

Create more ABM strategies

IT!USE

Automation

For More Information…For More Information…

For more information about Marketing Automation and how to build your target list visit us at:

http://www.salesquest.com/resources/target-account-based-marketing/