MARKETING OF ANDROID

APPLICATION

CONTENT• Executive summary

• Situation analysis

• Goals

• Strategy

• Tactics

• Implementation

Executive summary

EXECUTIVE SUMMARY

• Social platforms have become leaders in digital media industry.

• Social media dominates users attention.

• 20% of total time spent online is on social media

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Facebook Twitter Linkedin

• Introducing the social media management application “GOT YOU”.

• Single platform to manage all the social media channels.

• Also, to schedule and publish content to social networks.

• A unique tool that supports all user’s social platforms.

• Low consumption of time and data in “GOT YOU”.

• The contents can be scheduled and published to multiple channels at once.

Situation Analysis 1.COMPANY OVERVIEW 2.MARKET OVERVIEW 3.TARGET CONSUMER

CORE COMPETENCIES

• Social Media Growth in the Developing World.

• Update multiple networks in one step.

• Manage multiple contributors.

• Optimize delivery.

STRATEGIC ASSESTS

• Users in all social media will be an assest.

• Advertisers who have unprecedented access to consumers.

• Premium version of GOT YOU

CURRENT PRODUCT LINE

• Manage multiple Twitter, Facebook and other networks.

• Schedule updates.

• Collaborate as a team.

• Mobile apps (iOS & Android)

• Customised analytics

Market positionGOT YOU is positioned with central

benefits for people of age group between 18 to 30.

POTENTIAL CUSTOMERS• Professionals

•Multiple app users

• College students

• others

COMPETITOR ANALYSIS

• Agora pulseFree Trial, then from $29/month• JollorFree Trial, then from $5/month•MavsocialFree Plan & Enterprise plan• OktopostFree Trial, then from $200/month

OPPORTUNITIES•Mobile data coverage grew from

58% to 95% between 2001 and 2015.

• 1GB of data per month of data costs less than 5%.

• India is Twitter’s fastest-growing market

THREATS

• Number of competitor are increasing.

• Access to various application might be a problem.

• Competitor like Hootsuits already have greater market share.

TARGET CUSTOMER

GOALS

• At least 1 lakh logins every year.• Monthly revenue of

$250,000.• Increase in market

share.

STRATEGY

TARGET MARKET

CUSTOMER NEEDS

• Analytic report to be less expensive

• Url shorteners.

• Uploading and updating easily on networks.

• Notification on various activities.

COLLABORATORS

• Suppliers( facebook, twitter etc)

• Channel members(app stores)

• Communication partner(sponsors who advertise products)

Value propositionscustomer

• An user friendly app that will enable the user to view all the updates of social media at single place

collaborator

• An app that is successfully getting many users.

• Freemium model with high revenue expectency

company

• The company has potential growth in future due to increase in social media apps.

TACTICS

product

• Free versions• Premium versions

service• Easy access to all social media

brand

• GOT YOU- we understand your needs • Slogan – Together we see.

PRICES• The free version of the app can have maximum of 3 social media.

• The premium version will be charged at a basic pay of $1.5 where 4 social media can be used.

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INCENTIVES• First 50 downloaders of every month will get additional offer of 4

free application on GOT YOU.

• Referable codes users will also be given additional offer of one extra app for every 5 referances.

DISTRIBUTION• Google play store

• Istore

• Device app store.

• Independent app store.

IMPLEMENTATION

INFRASTRUCTURE

PROCESS• Market environment• Consumer market• Business market• Positioning • Strategy• Pricing• Branding• Distrbution

SCHEDULEMarket research-2monthBusiness market analysis-2weeksPositioning-1monthSetting up-5monthProduct strategies-5weeksDeveloping marketing and communication channels-2months

Created by Akshaya R, PSG College of

Technology, during a marketing internship

under Prof Sameer Mathur, IIM Lucknow