Post on 05-Jan-2016
Marketing and Social Media
Emma JenkinsKent Children’s University
Debbie BirdCU Trust
The Children’s University’s sixth annual Conference2nd and 3rd December 2013
What is the CU message?
• First impressions count• CU in:
• 30 seconds • 140 characters
• Developing a common and recognisable theme• Marketing materials• Branding guidelines
• Membership area of the CU Trust website
The Media & Marketing Opportunities
Building working relationships • Local Radio• Television• The Press• Resources to support your work
Meet the Trustees
Alec McGivern&
Dr Anita Balla OBE DL
What is Social Media?
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives
with each other (Wikipedia 2007)
Social media – Evolution or Revolution?
2010 – 2013
2014 and beyond• ?• ?• ?
• Do you recognise yourself?
• Steady and productive steps
• Aim to become a creator
• You’re not alone!
• Let’s get started
Meeting the needs of our demographic
• Keeping an eye on the continual growth of the CU demographic• Being proactive in creating a communication strategy
• Communicating up-to-date information as a short sharp message• Accessible communication using recognisable terminology
• Little and often – it’s free and it’s quick!
Getting Started – A Whistle-stop Tour!
• Websites
• Twitter• Facebook• Google +• MailChimp• Blogger
• Instagram• YouTube & YouTube Capture• Vimeo• Sound Cloud
Types of applications/Apps available